The source forecast that digital advertising spending worldwide will reach 513 billion U.S. dollars in 2025, up 10.7 percent from 470 billion dollars a year earlier. The figure was predicted to continue rising, exceeding 600 billion by 2027. The same study projected that the internet's share in global ad spend will exceed 66 percent in 2027.
Digital advertising expenditure worldwide from 2014 to 2027
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (December 3, 2024). Digital advertising expenditure worldwide from 2014 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/?__sso_cookie_checker=failed
Dentsu. "Digital advertising expenditure worldwide from 2014 to 2027 (in billion U.S. dollars)." Chart. December 3, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/?__sso_cookie_checker=failed
Dentsu. (2024). Digital advertising expenditure worldwide from 2014 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/?__sso_cookie_checker=failed
Dentsu. "Digital Advertising Expenditure Worldwide from 2014 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 3 Dec 2024, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/?__sso_cookie_checker=failed
Dentsu, Digital advertising expenditure worldwide from 2014 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/?__sso_cookie_checker=failed (last visited January 22, 2025)
Digital advertising expenditure worldwide from 2014 to 2027 (in billion U.S. dollars) [Graph], Dentsu, December 3, 2024. [Online]. Available: https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/?__sso_cookie_checker=failed
