Leading banks in Europe 2020, by brand value

The statistic shows the most valuable banking brands in Europe as of February 2020. The United Kingdom (UK) based HSBC topped the list for brand value with a total of approximately 19.5 billion U.S dollars as of 2020. Second placed Santander (Spain) saw their brand valuation increase from 17.45 billion U.S dollars to 17.56 billion U.S dollars as of February 2020. A brands value can have a direct correlation between a brands strength and its standing in stock market performance. HSBC not only topped the European banks list in brand value but also in total assets as well as market capitalization.

Most valuable banking brands in Europe as of February 2020

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Release date

February 2020



Survey time period

January 2020

Supplementary notes

Figures have been rounded.

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