Digital coupon usage penetration in the United States 2015-2021

Published by
Stephanie Chevalier,
Oct 13, 2021
This timeline displays a forecast of the percentage of adult internet users in the United States who use digital coupons from 2015 to 2021. In 2017, 52 percent of adult U.S. online users had redeemed an online coupon via any device for online or offline shopping during the calendar year.

Percentage of adult internet users in the United States who use digital coupons from 2015 to 2021

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Release date

April 2017

Region

United States

Survey time period

2015 to 2016

Age group

18 years and older

Supplementary notes

* Forecast
Internet users who redeem a digital coupon/code via any device for online or offline shopping at least once during the calendar year; includes group-buying coupons.

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Overview

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Digital coupons

8

Food coupons

7

Consumer behavior

8

Further related statistics

14

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