As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.
Amazon’s continued success
Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.
Online shopping on the rise
Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.
Market share of leading retail e-commerce companies in the United States as of June 2022
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eMarketer (@eMarketer). (August 1, 2022). Market share of leading retail e-commerce companies in the United States as of June 2022 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?__sso_cookie_checker=failed
eMarketer (@eMarketer). "Market share of leading retail e-commerce companies in the United States as of June 2022." Chart. August 1, 2022. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?__sso_cookie_checker=failed
eMarketer (@eMarketer). (2022). Market share of leading retail e-commerce companies in the United States as of June 2022. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?__sso_cookie_checker=failed
eMarketer (@eMarketer). "Market Share of Leading Retail E-commerce Companies in The United States as of June 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?__sso_cookie_checker=failed
eMarketer (@eMarketer), Market share of leading retail e-commerce companies in the United States as of June 2022 Statista, https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?__sso_cookie_checker=failed (last visited February 13, 2025)
Market share of leading retail e-commerce companies in the United States as of June 2022 [Graph], eMarketer (@eMarketer), August 1, 2022. [Online]. Available: https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?__sso_cookie_checker=failed