According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.
Amazon’s continued success
Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.
Online shopping on the rise
Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.
Market share of leading retail e-commerce companies in the United States in 2023
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eMarketer, & Business Insider. (April 3, 2023). Market share of leading retail e-commerce companies in the United States in 2023 [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?gclid=CjwKCAjwmJeYBhAwEiwAXlg0AdMU-xFJYxhJDJdTR89AbO3EDcsTjYkjMltdE55I3ZIuxCyQB1qUQRoCQC0QAvD_BwE&utm_campaign=%28not%20set%29&utm_content=&utm_medium=cpc&utm_source=google&utm_term=undefined
eMarketer, und Business Insider. "Market share of leading retail e-commerce companies in the United States in 2023." Chart. April 3, 2023. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?gclid=CjwKCAjwmJeYBhAwEiwAXlg0AdMU-xFJYxhJDJdTR89AbO3EDcsTjYkjMltdE55I3ZIuxCyQB1qUQRoCQC0QAvD_BwE&utm_campaign=%28not%20set%29&utm_content=&utm_medium=cpc&utm_source=google&utm_term=undefined
eMarketer, Business Insider. (2023). Market share of leading retail e-commerce companies in the United States in 2023. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?gclid=CjwKCAjwmJeYBhAwEiwAXlg0AdMU-xFJYxhJDJdTR89AbO3EDcsTjYkjMltdE55I3ZIuxCyQB1qUQRoCQC0QAvD_BwE&utm_campaign=%28not%20set%29&utm_content=&utm_medium=cpc&utm_source=google&utm_term=undefined
eMarketer, and Business Insider. "Market Share of Leading Retail E-commerce Companies in The United States in 2023." Statista, Statista Inc., 3 Apr 2023, https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?gclid=CjwKCAjwmJeYBhAwEiwAXlg0AdMU-xFJYxhJDJdTR89AbO3EDcsTjYkjMltdE55I3ZIuxCyQB1qUQRoCQC0QAvD_BwE&utm_campaign=%28not%20set%29&utm_content=&utm_medium=cpc&utm_source=google&utm_term=undefined
eMarketer & Business Insider, Market share of leading retail e-commerce companies in the United States in 2023 Statista, https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?gclid=CjwKCAjwmJeYBhAwEiwAXlg0AdMU-xFJYxhJDJdTR89AbO3EDcsTjYkjMltdE55I3ZIuxCyQB1qUQRoCQC0QAvD_BwE&utm_campaign=%28not%20set%29&utm_content=&utm_medium=cpc&utm_source=google&utm_term=undefined (last visited December 11, 2024)
Market share of leading retail e-commerce companies in the United States in 2023 [Graph], eMarketer, & Business Insider, April 3, 2023. [Online]. Available: https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/?gclid=CjwKCAjwmJeYBhAwEiwAXlg0AdMU-xFJYxhJDJdTR89AbO3EDcsTjYkjMltdE55I3ZIuxCyQB1qUQRoCQC0QAvD_BwE&utm_campaign=%28not%20set%29&utm_content=&utm_medium=cpc&utm_source=google&utm_term=undefined