Preferred locations for scanning QR codes in the EU5 in 2011

This statistic gives information on the preferred locations for scanning QR and bar codes in June 2011. In France, Germany, Spain, Italy and the UK, 17.8 percent of mobile users scanned a QR or a bar code at a retail store.

Preferred locations for QR/barcode scanning in selected European countries in June 2011

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Release date

August 2011


France, Germany, Italy, United Kingdom (Great Britain)

Survey time period

June 2011

Supplementary notes

In June 2011, 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code.
Percentages will not sum to 100% as respondents may select more than one source of QR/bar code scanned. The source does not give information on the type of survey.

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