The statistic shows the revenue generated from domestic sponsorships at the Olympic Summer Games from 1996 to 2016. The 2016 Olympic Games in Rio de Janeiro generated about 848 million U.S. dollars in sponsorship revenues.
Olympic Games revenue from domestic sponsorships from 1996 to 2016
(in million U.S. dollars)
Characteristic
Domestic sponsorship revenue in million U.S. dollars
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IOC. (January 24, 2020). Olympic Games revenue from domestic sponsorships from 1996 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/274449/marketing-revenue-of-olympic-games-from-domestic-sponsorships/?__sso_cookie_checker=failed
IOC. "Olympic Games revenue from domestic sponsorships from 1996 to 2016 (in million U.S. dollars)." Chart. January 24, 2020. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/274449/marketing-revenue-of-olympic-games-from-domestic-sponsorships/?__sso_cookie_checker=failed
IOC. (2020). Olympic Games revenue from domestic sponsorships from 1996 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/274449/marketing-revenue-of-olympic-games-from-domestic-sponsorships/?__sso_cookie_checker=failed
IOC. "Olympic Games Revenue from Domestic Sponsorships from 1996 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Jan 2020, https://www.statista.com/statistics/274449/marketing-revenue-of-olympic-games-from-domestic-sponsorships/?__sso_cookie_checker=failed
IOC, Olympic Games revenue from domestic sponsorships from 1996 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/274449/marketing-revenue-of-olympic-games-from-domestic-sponsorships/?__sso_cookie_checker=failed (last visited February 07, 2025)
Olympic Games revenue from domestic sponsorships from 1996 to 2016 (in million U.S. dollars) [Graph], IOC, January 24, 2020. [Online]. Available: https://www.statista.com/statistics/274449/marketing-revenue-of-olympic-games-from-domestic-sponsorships/?__sso_cookie_checker=failed