Olympic Games - total number of TOP sponsorship partners 2016

Total number of Olympic partners in the Olympic partner program (TOP)* from 1985 to 2016

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Release date

January 2020

Region

Worldwide

Survey time period

1985 to 2016

Supplementary notes

* The Olympic Partner (TOP) program is the highest level of Olympic sponsorship and provides sponsors with exclusive worldwide marketing rights to the Summer, Winter and Youth Olympic Games. For the London 2012 Olympic Games the TOP partners are Coca Cola, acer, Atos, DOW, General Electric Company, McDonalds, Omega, Panasonic, Samsung, VISA and Procter & Gamble.

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