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Leading online retail markets ranked by online shopper reach 2015-2019

Online shopper penetration in the largest e-commerce markets in 2015 and 2019

Leading online retail markets ranked by online shopper reach 2015-2019 The figure shows the online shopper penetration in the largest e-commerce markets in 2015 and a forecast regarding 2019. In 2015, it was found that 36.6 percent of the Chinese population shopped online. This share is projected to increase to 51.7 percent in 2019.
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Online shopper penetration in the largest e-commerce markets in 2015 and 2019

Market20152019*
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Description

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The figure shows the online shopper penetration in the largest e-commerce markets in 2015 and a forecast regarding 2019. In 2015, it was found that 36.6 percent of the Chinese population shopped online. This share is projected to increase to 51.7 percent in 2019.
Show more
Release date
February 2016
Region
Worldwide
Survey time period
2015
Supplementary notes
* Forecast
E-commerce markets ranking based on online retail revenue.
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