Leading online retail markets ranked by online shopper reach 2015-2019

The figure shows the online shopper penetration in the largest e-commerce markets in 2015 and a forecast regarding 2019. In 2015, it was found that 36.6 percent of the Chinese population shopped online. This share is projected to increase to 51.7 percent in 2019.

Online shopper penetration in the largest e-commerce markets in 2015 and 2019

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Sources

Release date

February 2016

Region

Worldwide

Survey time period

2015

Supplementary notes

* Forecast
E-commerce markets ranking based on online retail revenue.

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