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Twitter: annual revenue 2010-2018, by segment
Twitter: annual revenue 2010-2018, by segment
Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
This statistic provides data on Twitter's annual revenues from 2010 to 2018, sorted by channel. In the most recently reported fiscal period, the social network generated more than 2.6 billion US dollars in advertising service revenues, up from 2.1 billion U.S. dollars in the previous year.
Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
Loading statistic...
| Advertising services | Data licensing | |
|---|---|---|
| 2018 | 2,617.4 | 424.96 |
| 2017 | 2,109.99 | 333.31 |
| 2016 | 2,248.05 | 281.57 |
| 2015 | 1,994.04 | 234 |
| 2014 | 1,255.69 | 147.31 |
| 2013 | 594.54 | 70.34 |
| 2012 | 269.42 | 47.51 |
| 2011 | 77.71 | 28.6 |
| 2010 | 7.32 | 20.96 |
| Advertising services | Data licensing | |
|---|---|---|
| 2018 | 2,617.4 | 424.96 |
| 2017 | 2,109.99 | 333.31 |
| 2016 | 2,248.05 | 281.57 |
| 2015 | 1,994.04 | 234 |
| 2014 | 1,255.69 | 147.31 |
| 2013 | 594.54 | 70.34 |
| 2012 | 269.42 | 47.51 |
| 2011 | 77.71 | 28.6 |
| 2010 | 7.32 | 20.96 |
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Description
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This statistic provides data on Twitter's annual revenues from 2010 to 2018, sorted by channel. In the most recently reported fiscal period, the social network generated more than 2.6 billion US dollars in advertising service revenues, up from 2.1 billion U.S. dollars in the previous year.
Show more- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2010 to 2018
- Supplementary notes
- Advertising services include promoted tweets, promoted accounts and promoted trends.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2018
- Supplementary notes
- Advertising services include promoted tweets, promoted accounts and promoted trends.
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Statistics on "Twitter"
- Company overview
The most important statistics
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)Global Twitter revenue 2010-2018
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Twitter's revenue from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)Twitter: quarterly revenue 2011-2018
- Twitter's revenue from 1st quarter 2013 to 4th quarter 2018, by segment (in million U.S. dollars)Twitter: quarterly revenue 2013-2018, by segment
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)Twitter annual net income 2010-2018
- Twitter's net income from 1st quarter 2012 to 4th quarter 2018 (in million U.S. dollars)Twitter: quarterly net income 2012-2018
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)Twitter: ad spend 2014-2018
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- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 4th quarter 2018 (in millions)Twitter: number of monetizable daily active users worldwide 2017-2018
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 4th quarter 2018 (in millions)Twitter: number of monetizable daily active U.S. users 2017-2018
- Number of Twitter users in the United States from 2017 to 2022 (in millions)Twitter: number of users in the United States 2017-2022
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- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platformU.S. companies using social media marketing 2015-2019, by platform
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
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- Twitter accounts with the most followers worldwide as of February 2019 (in millions)Twitter accounts with the most followers worldwide 2019
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- Most influential gaming-related accounts on Twitter worldwide as of 2018Most influential gaming-related Twitter accounts worldwide 2018
- Most influential fashion-related accounts on Twitter in the United States as of 2018Most influential fashion-related Twitter accounts in the U.S. 2018
- Most influential food-related accounts on Twitter worldwide as of 2018Most influential food-related Twitter accounts worldwide 2018
- Media and events
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- Number of live broadcasts streamed on Twitter as of 1st quarter 2018Twitter number of live streamed events worldwide 2017-2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform2018 Winter Olympics social media post volume, by platform
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017Importance of social media for U.S. TV superfans on Twitter 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)Most social TV series in the United States 2018
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)Twitter: online buzz of U.S. tv series 2018
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslotU.S. ad-supported TV share of voice on Twitter 2018, by timeslot
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Statistics
- U.S. Twitter advertising revenue 2017-2021
- Twitter: non-U.S. advertising revenue 2010-2015
- Twitter: U.S. desktop advertising revenue 2012-2015
- Twitter: share of U.S. digital display ad revenues 2016-2019
- Advertising revenue of social networks worldwide 2014-2017
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Studies
- Twitter
- Twitter in the United Kingdom (UK)
- Social media usage in the United States
- Social media usage in India
- Twitter Annual Report 2018
- Social media usage worldwide
- Social media marketing
- Social media usage in the United Kingdom (UK)
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- Twitter Annual Report 2017
- Social media usage in the European Union (EU)
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- Inside Twitter 2014
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Statistics on "Twitter"
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2013 to 4th quarter 2018, by segment (in million U.S. dollars)
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)
- Twitter's net income from 1st quarter 2012 to 4th quarter 2018 (in million U.S. dollars)
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of copyright takedown notices submitted to Twitter from January 2013 to June 2018, by month
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)
- Leading mobile app publishers in the United States as of October 2018, based on reach
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Leading digital publishers in the United States as of October 2018, based on reach
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
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- Leading countries based on number of Twitter users as of January 2019 (in millions)
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- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 4th quarter 2018 (in millions)
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 4th quarter 2018 (in millions)
- Number of Twitter users in the United States from 2017 to 2022 (in millions)
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- Distribution of Twitter users in the United States as of September 2018, by age group
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- Advertising revenue generated by selected media companies in 2017 (in billion U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
- Leading social media platforms used by marketers worldwide as of January 2018
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- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average number of daily brand posts on Twitter as of 1st half 2018, by vertical
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Average number of daily brand audience mentions on Twitter as of 1st half 2018, by vertical
- Average audience sentiment of brands on Twitter as of 1st half 2018, by vertical
- Twitter accounts with the most followers worldwide as of February 2019 (in millions)
- World leaders with the most Twitter followers as of May 2018
- Most influential media-related accounts on Twitter in the United States as of 2018
- Most influential gaming-related accounts on Twitter worldwide as of 2018
- Most influential fashion-related accounts on Twitter in the United States as of 2018
- Most influential food-related accounts on Twitter worldwide as of 2018
- Number of live broadcasts streamed on Twitter as of 1st quarter 2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
- Twitter's advertising revenue in the United States from 2017 to 2021 (in billion U.S. dollars)
- Twitter's advertising revenue outside the United States from 2011 to 2015 (in million U.S. dollars)
- Twitter's desktop advertising revenue in the United States from 2012 to 2015 (in million U.S. dollars)
- Net digital display ad revenues of Twitter as percentage of total digital display ad revenues in the United States from 2016 to 2019
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- Twitter marketing usage rate in the United States from 2013 to 2017
- Twitter visitor and active user reach worldwide as of 2nd quarter 2015
- Twitter penetration in Thailand from 2014 to 2019
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- Distribution of Twitter users in Uruguay as of January 2019, by gender
- Twitter penetration rate among young people in Japan in 2018, by occupation
- Annual personnel costs of the advertising and market research sector in the United Kingdom (UK) from 2008 to 2015 (in million euros)
- Annual personnel costs of the advertising and market research sector in Luxembourg from 2008 to 2015 (in million euros)
- Annual production value of the advertising and market research industry in Poland from 2008 to 2015 (in million euros)
- Twitter penetration in the United States from 2012 to 2018, by age group
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