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Twitter: quarterly revenue 2011-2020

In the fourth quarter of 2020, Twitter’s revenue amounted to over 1289.04 million U.S. dollars, a 37.68 percent increase compared to the previous quarter. The majority of the social network’s revenues are generated via advertising, followed by data licensing and other revenues.

Twitter company information

Twitter ranks among the biggest social networks worldwide. In January 2021, the company reported 353 million monetizable daily active users. In 2019, Twitter’s annual revenue came to 3.46 billion U.S. dollars. However, the company has only been able to report a positive net income since 2018, revealing a struggle to monetize users.

Twitter marketing and advertising

Social media advertising spending in the United States is constantly growing. In 2019, the social media ad spend per U.S. internet user amounted to 129.1 U.S. dollars and this figure is projected to sharply increase to over 174 U.S. dollars by 2024. Along with Instagram, Twitter is a popular marketing channel and some brands and companies have made a name for themselves for being entertaining on Twitter.

Twitter's revenue from 1st quarter 2011 to 4th quarter 2020

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Source

Release date

February 2021

Region

Worldwide

Survey time period

Q1 2011 to Q4 2020

Special properties

GAAP revenue

Supplementary notes

Figures have been rounded.

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Statistics on "Twitter"

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