Share of consumers who prefer to buy digital products as of February 2013

This statistic presents the share of consumers who prefer to buy digital products than the same physical products as of February 2013, sorted by country. During the survey it was found that 60 percent of consumers in Russia preferred digital products to the same physical ones.

Percentage of consumers in selected countries who prefer to buy digital products than the same physical products as of February 2013

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Source

Release date

July 2013

Region

Worldwide

Survey time period

February 2013

Number of respondents

11,483 respondents

Age group

18 years and older

Special properties

Consumers who purchased digital goods/ services and/or video games in the previous 12 months

Supplementary notes

Surveyed countries were Brazil, USA, India, China, South Korea, UK and Russia. Of the consumer sample, 10,075 have purchased digital goods and services and 7,554 have purchased video games with 6,776 having purchased both.
Original statement: "I generally prefer to buy digital products than the same physical products"

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