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Share of Hispanic households where children influence purchasing decisions 2013

This statistic represents the results of an online survey among Hispanic households with children in the United States in 2013. Hispanic consumers were asked in which category their children had the most influence on purchase decisions. Some 37 percent of households indicated that the purchase decision of frozen desserts were highly influenced by their children.

Influence of Hispanic children on purchase decisions in the United States in 2013, by category

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Source

Release date

August 2013

Region

United States

Survey time period

April 2013

Number of respondents

> 1,000

Special properties

Hispanic shoppers

Method of interview

Online survey

Supplementary notes

* Only respondents with children were asked.

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Statistics on "Hispanics in the U.S.: Shopping behavior"

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