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Distribution of the long-form 'pull' VOD market in the United Kingdom (UK) in the second half of 2012 and 2013, by device*

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Distribution of the VOD market in the United Kingdom (UK) H2 2012-H2 2013, by device This statistic illustrates the distribution of the UK long-form pull video on demand market in the United Kingdom in the second half of 2012 and the second half of 2013, broken down by device. TV's total share of the market grew from 42 percent to 47 percent of initiated content streams delivered legally.
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SmartphoneTabletPC/ laptopTV total**
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SmartphoneTabletPC/ laptopTV total**
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Description Source More information
This statistic illustrates the distribution of the UK long-form pull video on demand market in the United Kingdom in the second half of 2012 and the second half of 2013, broken down by device. TV's total share of the market grew from 42 percent to 47 percent of initiated content streams delivered legally.
Show more
Release date
August 2014
Region
United Kingdom
Survey time period
H2 2012 and H2 2013
Supplementary notes
* Long-form video refers to TV programs and films and excludes video clips. Pull VOD is a form of video on-demand distribution where content is delivered online at a user’s request.
** Total TV includes VOD via set-top box, internet enabled sets and TVs connected by games consoles.
Estimates are based on the number of initiated long-form content streams delivered lawfully, from a range of sources including press disclosures and published company results.

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