Distribution of the VOD market in the United Kingdom (UK) H2 2012-H2 2013, by device

This statistic illustrates the distribution of the UK long-form pull video on demand market in the United Kingdom in the second half of 2012 and the second half of 2013, broken down by device. TV's total share of the market grew from 42 percent to 47 percent of initiated content streams delivered legally.

Distribution of the long-form 'pull' VOD market in the United Kingdom (UK) in the second half of 2012 and 2013, by device*

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Release date

August 2014


United Kingdom

Survey time period

H2 2012 and H2 2013

Supplementary notes

* Long-form video refers to TV programs and films and excludes video clips. Pull VOD is a form of video on-demand distribution where content is delivered online at a user’s request.
** Total TV includes VOD via set-top box, internet enabled sets and TVs connected by games consoles.
Estimates are based on the number of initiated long-form content streams delivered lawfully, from a range of sources including press disclosures and published company results.

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Statistics on "Video on demand in the United Kingdom (UK)"

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