Total workforce of Red Bull worldwide 2011-2020

By the end of 2018, Red Bull had employed just over 12,000 people in approximately 170 countries. This is an increase of over 300 people compared to the previous year.

Red Bull brand value

In terms of sales, Red Bull was the leading energy drink brand in the United States in 2020. The brand generated close to three billion U.S. dollars, which is more than one billion U.S. dollars higher than the sales earnings of that year’s runner-up, Monster Energy. A number of brands created by Red Bull made the list that year, including Red Bull Sugar free with almost 800 million U.S. dollars, and Red Bull Blue and Yellow Edition, each with sales of just over 200 million U.S. dollars.

Red Bull Racing

Over the years, Red Bull has become associated with the sports industry, creating sponsorship deals across all types of sports, from rallying to e-sports. The company has additionally become deeply involved within the various sports. For example, Red Bull Racing is a Formula One racing team owned by Red Bull, based in the United Kingdom. The Red Bull Racing team generated a turnover of more than 240 million British pounds in 2019. The Formula One team had a cost of sales of just under that amount in the same year.