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Top brands on social media worldwide 2019-2020, by social rank

Between the second half of 2019 and the first half of 2020, the loved brand on social media was Instagram. The social media platform had accumulated a total of 108.7 million "love" mentions across 104.7 million posts, generating 722 billion potential impressions and over 2 billion total engagements during the measured time frame. Second-ranked Amazon only generated 27.3 million "love" mentions.

Most loved brands on social media in H2 2019 and H1 2020, by social rank

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Sources

Release date

October 2013

Region

Worldwide

Survey time period

July 1, 2019 to July 1, 2020

Special properties

410 milllion English-language posts

Supplementary notes

"The Social Rank score is a score that takes into account brands receiving the most love mentions, as well as impressions, highest sentiment, and engagement to calculate an overall social rank."

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Statistics on "Brands on social media"

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