Most loved companies worldwide in 2013

The graph presents a ranking of the most loved companies worldwide in 2013. According to APCO, The Walt Disney Company was the most loved company in that particular year, scoring 74.7 points on the Emotional Linking Index.

Most loved companies – additional information

The Walt Disney Company was founded in 1923 and during its over 90-year old history it has gained the status of the world’s most loved company, entertaining children and adults just like its founder Walt Disney wished. The company’s annual revenue amounted to more than 45 billion U.S. dollars in 2013, most of which was generated by the media networks segment. Unsurprisingly, the region bringing in most revenue was North America.

The second-most loved company is the internet corporation Yahoo!, which developed from a website directory created by two students in 1994 to an online giant operating a search engine as well as numerous portals and online services. The company generated 4.7 billion U.S. dollars in revenue in 2013 and held a 2.65 share in the search engine market in January 2014. In the same month, the number of unique visitors to the website amounted to 170.2 million.

Yahoo’s competitor Google, who could boast about its 89 percent market share in January 2014, ranked third. Besides operating the leading search engine worldwide, the company provides numerous products, such as software and services, which include online advertising and cloud computing. Most of Google’s nearly 60 billion U.S. dollars (2013 result) revenue is generated from advertising. is the most-visited website in the United States with 179.6 million unique viewers in January 2014, followed by Facebook with 167.4 million unique viewers.

Most loved companies worldwide in 2013

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Release date

October 2013



Survey time period


Number of respondents

n = 70,000 consumers from 15 countries

Age group

18 years and older

Supplementary notes

The explains that they ranking is based on a result of a study which measured "emotional attachment people have toward nearly 600 of the world’s largest corporate brands". To learn more about the methodology, click here.

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