Starbucks's advertising spending in the U.S. 2010-2018

In 2018, Starbucks spent 79 million U.S. dollars on measured media advertising in the United States, three million less than it had invested in the previous year. The coffee chain reported a global revenue of 24.7 billion U.S. dollars that year. Starbucks generates a lion's share of its revenue in the Americas; other regions account for less than 20 percent of the revenue.

Advertising spending of Starbucks in the United States from 2010 to 2018

Spedning in million U.S. dollars
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Sources

Release date

June 2019

Region

United States

Survey time period

2010 to 2018

Special properties

measured media only

Supplementary notes

Figures other than for 2014 and 2015 come from earlier AdAge publications.
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included: direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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