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Starbucks's advertising spending in the U.S. 2010-2017

Advertising spending of Starbucks in the United States from 2010 to 2017 (in million U.S. dollars)

Starbucks's advertising spending in the U.S. 2010-2017 The statistic presents data on Starbucks's advertising spending in the United States from 2010 to 2017. The coffee chain invested 72 million U.S. dollars in measured media advertising in 2017. The company reported a global revenue of 22.39 billion U.S. dollars that year. Starbucks generates a lion's share of its revenue in the Americas; other regions account for less than 20 percent of the revenue.
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Advertising spending of Starbucks in the United States from 2010 to 2017 (in million U.S. dollars)

Spedning in million U.S. dollars
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Spedning in million U.S. dollars
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The statistic presents data on Starbucks's advertising spending in the United States from 2010 to 2017. The coffee chain invested 72 million U.S. dollars in measured media advertising in 2017. The company reported a global revenue of 22.39 billion U.S. dollars that year. Starbucks generates a lion's share of its revenue in the Americas; other regions account for less than 20 percent of the revenue.
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Release date
June 2018
Region
United States
Survey time period
2010 to 2017
Special properties
measured media only
Supplementary notes
Figures other than for 2014 and 2015 come from earlier AdAge publications.
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included: direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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