Reasons to be a fan of a brand on Facebook in Germany

This statistic shows the main reasons for people to be a fan of a brand on Facebook. During a survey carried out among German consumers, 31 percent of respondents gave "to have more connection with a brand" as their motivation.

Reasons for people to be a fan of a brand on Facebook in Germany in 2011

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Source

Release date

September 2011

Region

Germany

Survey time period

2011

Number of respondents

n = 5,162

Method of interview

Online survey

Supplementary notes

The source does not specify the exact data collection time period.

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