Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Marketing budgets of U.S. health care companies 2017-2018

Average marketing budgets of health care companies in the United States in 2017 and 2018, by type (in million U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
Marketing budgets of U.S. health care companies 2017-2018 Out of the three types of healthcare companies in the United States including biotech and medical devices firms, pharmaceutical manufacturers had the highest marketing budgets. Nevertheless, all three increased their spending between 2017 and 2018. On average marketing budgets of healthcare companies in the country grew by two million U.S. dollars in the measured period. In general, the healthcare sector tends to focus more on advertising in traditional media rather than digital ones, at least on a local level.
Marketing and advertising of the pharma industry

  Among companies in the pharmaceutical sector, Pfizer invested the most in direct-to-consumer advertising in 2017. Pfizer’s U.S. ad spend amounted to 1.3 billion U.S. dollars, and Eli Lilly ranked second with a spend of 480 million. In total, the pharma industry spent 6.1 billion U.S. dollars on DTC advertising in the United States in 2017. When it comes to print advertising, GlaxoSmithKline was the highest spender in 2018, followed by AstraZeneca and then by Pfizer, who spent close to 18 million U.S dollars on promotion in health journals. TV ad spending of pharma companies amounts to roughly 3.7 billion U.S. dollars, led by AbbVie and its ads for Humira.
Show more

Average marketing budgets of health care companies in the United States in 2017 and 2018, by type (in million U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "U.S. pharmaceutical industry"
  • Contribution to global pharma
The most important statistics
  • Overview
  • Companies
  • Research and development
  • Generics
  • Outlook
  • The consumer's view
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.