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Average marketing budgets of health care companies in the United States in 2015 and 2016, by type (in million U.S. dollars)

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Marketing budgets of U.S. health care companies 2015-2016 The graph presents data on average mean marketing budgets of health care companies in the United States in 2015 and 2016, by type. On average, biotech companies spent 6.5 million U.S. dollars on marketing in 2016, up from 4.6 million a year earlier. Among companies in the pharmaceutical sector, Johnson & Johnson invested most in advertising. Their U.S. ad spend amounted to 30.12 million U.S. dollars. Eli Lilly ranked second with a spend of 22.5 million. In total, the pharma industry spent 6.4 billion U.S. dollars on advertising in the United States in 2016.
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Description Source More information
The graph presents data on average mean marketing budgets of health care companies in the United States in 2015 and 2016, by type. On average, biotech companies spent 6.5 million U.S. dollars on marketing in 2016, up from 4.6 million a year earlier. Among companies in the pharmaceutical sector, Johnson & Johnson invested most in advertising. Their U.S. ad spend amounted to 30.12 million U.S. dollars. Eli Lilly ranked second with a spend of 22.5 million. In total, the pharma industry spent 6.4 billion U.S. dollars on advertising in the United States in 2016.
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Release date
February 2017
Region
United States
Survey time period
2015 and 2016
Number of respondents
2015: 172 healthcare marketing professionals
Special properties
mean average
Method of interview
Online survey

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