According to a survey among healthcare marketers released in the second quarter of 2024 in the United States, respondents reported spending, on average, 12.5 percent of their employers' marketing budgets on paid digital advertising in 2022. Social media and paid traditional advertising followed with 11.5 and 9.5 percent, respectively.
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel
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Medical Marketing & Media. (April 2, 2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/?__sso_cookie_checker=failed
Medical Marketing & Media. "Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel." Chart. April 2, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/?__sso_cookie_checker=failed
Medical Marketing & Media. (2024). Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/?__sso_cookie_checker=failed
Medical Marketing & Media. "Distribution of Healthcare Companies' Marketing Budgets in The United States in 2022, by Channel." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/?__sso_cookie_checker=failed
Medical Marketing & Media, Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel Statista, https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/?__sso_cookie_checker=failed (last visited January 20, 2025)
Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel [Graph], Medical Marketing & Media, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/275460/us-health-care-companies-distribution-of-marketing-budget-by-channel/?__sso_cookie_checker=failed
