Last year, consumers in the United States expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. In 2024, however, U.S. shoppers were expected to spend about half a billion less. In fact, average spending per person was expected to drop by nearly five dollars when compared to the previous year.
Shopping on All Hallows’ Eve
From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2024, Americans were expected to spend a total of nearly four billion U.S. dollars on costumes and outfits alone. Another three and a half billion U.S. dollars was projected to be spent on candy.
Trick-or-treat!
In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.
Planned annual Halloween expenditure in the United States from 2005 to 2024
(in billion U.S. dollars)
Surveys were carried out in September of each year. * In 2024, 7,945 respondents were surveyed. Equally large sample sizes were used in previous surveys.
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National Retail Federation. (September 19, 2024). Planned annual Halloween expenditure in the United States from 2005 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/275726/annual-halloween-expenditure-in-the-united-states/?__sso_cookie_checker=failed
National Retail Federation. "Planned annual Halloween expenditure in the United States from 2005 to 2024 (in billion U.S. dollars)." Chart. September 19, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/275726/annual-halloween-expenditure-in-the-united-states/?__sso_cookie_checker=failed
National Retail Federation. (2024). Planned annual Halloween expenditure in the United States from 2005 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/275726/annual-halloween-expenditure-in-the-united-states/?__sso_cookie_checker=failed
National Retail Federation. "Planned Annual Halloween Expenditure in The United States from 2005 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/275726/annual-halloween-expenditure-in-the-united-states/?__sso_cookie_checker=failed
National Retail Federation, Planned annual Halloween expenditure in the United States from 2005 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275726/annual-halloween-expenditure-in-the-united-states/?__sso_cookie_checker=failed (last visited February 07, 2025)
Planned annual Halloween expenditure in the United States from 2005 to 2024 (in billion U.S. dollars) [Graph], National Retail Federation, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/275726/annual-halloween-expenditure-in-the-united-states/?__sso_cookie_checker=failed