This statistic shows online purchasing penetration by age in Great Britain from 2012 to 2019. Of individuals aged 16 to 24 and 25-34 in 2019, 97 percent made purchases online. Together with the age group 25 to 34, this age category is the one with a larger share of individuals making online purchases in 2019.
Share of individuals who made purchases online in Great Britain from 2012 to 2019, by age
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
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Office for National Statistics (UK). (August 12, 2019). Share of individuals who made purchases online in Great Britain from 2012 to 2019, by age [Graph]. In Statista. Retrieved June 19, 2020, from https://www.statista.com/statistics/275972/online-purchasing-penetration-in-great-britain-by-age/
Office for National Statistics (UK). "Share of individuals who made purchases online in Great Britain from 2012 to 2019, by age." Chart. August 12, 2019. Statista. Accessed June 19, 2020. https://www.statista.com/statistics/275972/online-purchasing-penetration-in-great-britain-by-age/
Office for National Statistics (UK). (2019). Share of individuals who made purchases online in Great Britain from 2012 to 2019, by age. Statista. Statista Inc.. Accessed: June 19, 2020. https://www.statista.com/statistics/275972/online-purchasing-penetration-in-great-britain-by-age/
Office for National Statistics (UK). "Share of Individuals Who Made Purchases Online in Great Britain from 2012 to 2019, by Age." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/275972/online-purchasing-penetration-in-great-britain-by-age/
Office for National Statistics (UK), Share of individuals who made purchases online in Great Britain from 2012 to 2019, by age Statista, https://www.statista.com/statistics/275972/online-purchasing-penetration-in-great-britain-by-age/ (last visited June 19, 2020)
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