Online purchasing penetration in Great Britain 2012-2018, by age
Share of individuals who made purchases online in Great Britain from 2012 to 2018, by age
This statistic shows online purchasing penetration by age in Great Britain from 2012 to 2018. Of individuals aged 16 to 24 in 2017, 95 percent made purchases online. Together with the age group 25 to 34, this age category is the one with a larger share of individuals making online purchases in 2018.
Share of individuals who made purchases online in Great Britain from 2012 to 2018, by age
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| 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|---|---|---|
| 16-24 | 79% | 86% | 83% | 90% | 89% | 88% | 95% |
| 25-34 | 87% | 92% | 90% | 90% | 93% | 89% | 96% |
| 35-44 | 84% | 83% | 88% | 87% | 87% | 91% | 89% |
| 45-54 | 72% | 77% | 81% | 79% | 86% | 84% | 81% |
| 55-64 | 61% | 67% | 70% | 69% | 77% | 75% | 71% |
| 65+ | 32% | 36% | 40% | 42% | 45% | 45% | 48% |
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