Digital media purchasing in Great Britain 2013-2014

This statistic represents the penetration of digital media purchasing and downloading in Great Britain in 2013 and 2014, by type of media. Of respondents in 2014, 91 percent reported having downloaded software purchased via the internet.

Share of individuals who downloaded purchased media online in Great Britain in 2013 and 2014, by type of media

Characteristic	2013***	2014
Computer software, computer and video games or software upgrades	66%	91%
Electronic books, magazines, newspapers or e-learning material	52%	61%
Films or music	50%	73%

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Release date

August 2014

More information

Region

United Kingdom (Great Britain)

Survey time period

2013 and 2014

Number of respondents

1,800**

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
*** Data for 2013 published earlier by the source.

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