Reach of most popular online categories worldwide 2015

Most popular online categories worldwide as of May 2015, by reach of internet audience

Reach of most popular online categories worldwide 2015 The statistic shows the most popular online categories worldwide as of May 2015, by reach of internet audiences. Online search and navigation content and websites had the highest global penetration, reaching 88.5 percent on online audiences.
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Most popular online categories worldwide as of May 2015, by reach of internet audience

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Percentage of internet users
Search/Navigation88.5%
Social Media82.6%
Multimedia76.9%
Retail72.3%
News/Information72.3%
Technology56.8%
Games48.1%
Blogs45%
Travel37.8%
Sports/Outdoor32.3%
Automotive30.2%
Banking29.5%
Health28.8%
Telecommunications26.7%
Regional/Local25.3%
Business-to-Business24.3%
Government21.2%
Real Estate16.6%
Weather13.6%
Auctions5.4%
Percentage of internet users
Search/Navigation88.5%
Social Media82.6%
Multimedia76.9%
Retail72.3%
News/Information72.3%
Technology56.8%
Games48.1%
Blogs45%
Travel37.8%
Sports/Outdoor32.3%
Automotive30.2%
Banking29.5%
Health28.8%
Telecommunications26.7%
Regional/Local25.3%
Business-to-Business24.3%
Government21.2%
Real Estate16.6%
Weather13.6%
Auctions5.4%
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The statistic shows the most popular online categories worldwide as of May 2015, by reach of internet audiences. Online search and navigation content and websites had the highest global penetration, reaching 88.5 percent on online audiences.
Show more
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