Digital media purchasing penetration in Great Britain 2018, by gender and media

Share of individuals who downloaded purchased media online in Great Britain 2018, by gender and media

Digital media purchasing penetration in Great Britain 2018, by gender and media This statistic displays digital media purchasing and downloading penetration in Great Britain in 2018, by gender and type of media. Of women, 32 percent digitally purchased films or music online.
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Share of individuals who downloaded purchased media online in Great Britain 2018, by gender and media

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MenWomen
Films or music36%32%
Electronic books, magazines, newspapers 34%32%
e-learning material11%9%
MenWomen
Films or music36%32%
Electronic books, magazines, newspapers 34%32%
e-learning material11%9%
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This statistic displays digital media purchasing and downloading penetration in Great Britain in 2018, by gender and type of media. Of women, 32 percent digitally purchased films or music online.
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Women and media in the United Kingdom (UK)
Women and media in the United Kingdom (UK)

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