Digital media purchasing penetration in Great Britain 2019, by gender and media

This statistic displays digital media purchasing and downloading penetration in Great Britain in 2019, by gender and type of media. Of women, 34 percent digitally purchased films or music online.

Share of individuals who downloaded purchased media online in Great Britain 2019, by gender and media

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Source

Release date

August 2019

Region

United Kingdom (Great Britain)

Survey time period

2019

Number of respondents

1,800**

Age group

16 years and older

Special properties

bought within the last 12 months

Method of interview

Face-to-face interview

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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Statistics on "Women and media in the United Kingdom (UK)"

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