U.S. digital device user activities while watching TV 2018
Activities undertaken by digital device users while watching TV in the United States as of 2nd quarter 2018
This statistic shows the results of a survey among U.S. digital device owners regarding the usage of their digital devices while watching TV. During the second quarter of 2018 survey, it was found that 71 percent of respondents looked up information related to the content while watching television.
Activities undertaken by digital device users while watching TV in the United States as of 2nd quarter 2018
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| Share of respondents | |
|---|---|
| Look up information related to the content | 71% |
| Email/text/message about the content | 41% |
| Look up/shop for a product/service being advertised | 35% |
| Write/read posts about the content on social media | 28% |
| Switch to different content after seeing something online | 15% |
Source
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Statistics on "Second screen usage"
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