Activities undertaken by smartphone users while watching TV in the United States as of 3rd quarter 2016

Second screen: U.S. smartphone user activities while watching TV 2016 This statistic shows the results of a survey among U.S. smartphone owners regarding the usage of their smartphone devices while watching TV. During the third quarter 2016 survey, it was found that 25 percent of smartphone users looked up information regarding actors or plotlines while watching TV.
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Share of respondents
Looking up information on actors, plotlines, athletes or teams25%
Emailing/texting friends about the program23%
Sharing photos19%
Reading conversations about the program on social networks14%
Watching program because of something on social media13%
Voting/sending comments to live program9%
Buying a product/service that is being advertised8%
Purchasing coupons or deals related to TV program6%
Writing blurbs on the program they were watching6%
Share of respondents
Looking up information on actors, plotlines, athletes or teams25%
Emailing/texting friends about the program23%
Sharing photos19%
Reading conversations about the program on social networks14%
Watching program because of something on social media13%
Voting/sending comments to live program9%
Buying a product/service that is being advertised8%
Purchasing coupons or deals related to TV program6%
Writing blurbs on the program they were watching6%
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Description Source More information
This statistic shows the results of a survey among U.S. smartphone owners regarding the usage of their smartphone devices while watching TV. During the third quarter 2016 survey, it was found that 25 percent of smartphone users looked up information regarding actors or plotlines while watching TV.
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Release date
January 2017
Region
United States
Survey time period
3rd quarter 2016
Special properties
device owners

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