Barriers to online vehicle buying in 2010

This 2010 statistic shows the primary reasons for U.S. customers not to buy vehicles online. 45 percent of the respondents are discouraged by the inability to test drive the automobile before making a decision.

Barriers to online vehicle buying in 2010, by segment

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Release date

October 2010



Survey time period


Number of respondents

more than 8,000

Special properties

Vehicle buyers

Method of interview


Supplementary notes

The survey was conducted among respondents from Brazil, China, France, Germany, India, Russia, the United Kingdom and the United States. The composition of the consumer sample in each country was based on projectable national samples representative of the population in terms of region, age, gender and ethnicity.

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