U.S. consumer behavior after following a brand on Twitter in 2011

This statistic shows the the likelihood of U.S. twitter followers buying products after following a brand on Twitter. 55 percent of male respondents agreed with being more likely to buy the product after following.

Likelihood of U.S. consumers to buy more brand products after following them on Twitter as of 2011

Share of respondents
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Sources

Release date

October 2011

Region

United States

Survey time period

January 2011

Number of respondents

1,491 respondents

Age group

18 years and older

Special properties

Users who follow brands on Twitter

Method of interview

Online survey

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