Digital advertising spending in the United Kingdom (UK) from 2011 to 2018 (in billion U.S. dollars)

United Kingdom: digital advertising spending 2011-2018 The graph shows digital ad spend in the United Kingdom from 2011 to 2013, with a forecast to 2018. In 2011, spending amounted to 7.63 billion U.S. dollars. Spending was forecasted to exceed 14 billion U.S. dollars in 2017.
Show more
Loading statistic...
Spending in billion U.S. dollars
20117.63
20128.46
20139.8
2014*11.07
2015*12.18
2016*13.22
2017*14.14
2018*14.99
Spending in billion U.S. dollars
20117.63
20128.46
20139.8
2014*11.07
2015*12.18
2016*13.22
2017*14.14
2018*14.99
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The graph shows digital ad spend in the United Kingdom from 2011 to 2013, with a forecast to 2018. In 2011, spending amounted to 7.63 billion U.S. dollars. Spending was forecasted to exceed 14 billion U.S. dollars in 2017.
Show more
Release date
May 2014
Region
United Kingdom
Survey time period
2011 to March 2014
Special properties
converted at the exchange rate of US$1=£0.64
Supplementary notes
* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned; includes display - affiliates, banners, rich media, sponsorships, tenancies and video (in-stream, in-banners, in-text); search (paid listings, contextual text links, paid inclusion); classifieds; and e-mail (embedded ads only); includes mobiel ad spending and lead generation within exisiting formats, mainly search and banners. Includes SMS, MMS and P2P messaging-based advertising.
Numbers may not add up to 100 percent due to rounding.
Figures for years previous to 2012 published earlier by the source.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Digital advertising formats in the U.S."

  • Overview
The most important statistics
  • Video advertising
The most important statistics
  • Display advertising
  • Search advertising
  • Consumer attitudes
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News