United Kingdom: digital advertising spending 2011-2018

The graph shows digital ad spend in the United Kingdom from 2011 to 2013, with a forecast to 2018. In 2011, spending amounted to 7.63 billion U.S. dollars. Spending was forecasted to exceed 14 billion U.S. dollars in 2017.

Digital advertising spending in the United Kingdom (UK) from 2011 to 2018

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2014


United Kingdom

Survey time period

2011 to March 2014

Special properties

converted at the exchange rate of US$1=£0.64

Supplementary notes

* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned; includes display - affiliates, banners, rich media, sponsorships, tenancies and video (in-stream, in-banners, in-text); search (paid listings, contextual text links, paid inclusion); classifieds; and e-mail (embedded ads only); includes mobiel ad spending and lead generation within exisiting formats, mainly search and banners. Includes SMS, MMS and P2P messaging-based advertising.
Numbers may not add up to 100 percent due to rounding.
Figures for years previous to 2012 published earlier by the source.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital advertising formats in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.