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Clothing shopping: reasons for changing where to shop in the United Kingdom (UK) 2013

How influential are the following shopping experiences in leading you to switch brands or companies?*

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Source

Release date

May 2013

Region

United Kingdom

Survey time period

January 2013

Number of respondents

n = 419

Supplementary notes

* Original survey question: Please indicate how influential each of the following experiences is to you, leading you to switch from your most often used brand/company in categories to another for your next purchase. Please use the scale from 1 to 10, where 1 means “not at all important” and 10 means “very important”. (10-point scale)
The source provides no information regarding the age of participants.

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