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Drivers for consumer brand loyalty in the United Kingdom (UK) 2013

This statistic ranks drivers of brand loyalty among consumers in the United Kingdom (UK) in 2013. Of respondents, 52 percent rated consistently good quality of products or services as a driver of loyalty.

How important are the following conditions in influencing you to be loyal to a brand or company?*

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Release date

May 2013


United Kingdom

Survey time period

January 2013

Number of respondents

n = 419

Supplementary notes

* Original survey question: "Thinking of what you have just rated as the most loyal behaviour for a consumer in the previous question, how important are the following conditions in influencing you to perform that behaviour towards a brand/company? Please use a scale from 1 to 25 where 1 means “not at all important” and 25 means “very important”. (25-point scale) (top 5 boxes)
The source provides no information regarding the age of participants. Multiple answers were possible.

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