Global tablet market share held by tablet vendors from 2nd quarter 2011 to 3rd quarter 2017

Loading statistic...
Expand statistic
AppleSamsungLenovo*HuaweiAmazon*Microsoft*HP*Barnes & Noble*Pandigital*RCAAsusLG ElectronicsAcer*Others
Q2 '1161.5%7.3%--------2.6%-4.2%24.4%
Q3 '1159.7%6.5%1.1%---5%4.5%2.9%-3.8%--16.5%
Q4 '1151.7%7.3%1.6%-15.9%--4.6%2.5%-2%--14.4%
Q1 '1258.1%11.3%2.7%-3.6%--1.5%--3.1%--19.7%
Q2 '1260.3%7.6%1.3%-4.8%--1.6%--3.3%-1.4%19.7%
Q3 '1240.2%12.4%1.3%-8.3%--0.7%--6.6%-0.7%29.8%
Q4 '1238.2%13%1.3%-9.9%--1.9%--5.1%-0.7%29.9%
Q1 '1340.2%17.5%1.3%-3.7%1.8%----5.4%-2.1%28%
Q2 '1333%18.8%3.3%-------4.5%-3.4%37%
Q3 '1329.2%19.3%4.8%------1.8%7.4%-2.5%35%
Q4 '1333.1%17.2%4.3%-7.4%-----5.1%--32.8%
Q1 '1432.7%21.6%4.1%-1.9%-----5.2%0.2%-34.3%
Q2 '1427.7%18%4.9%1.7%------4.6%1%2%40.1%
Q3 '1422.1%17.4%5.5%1.3%-----4.9%6.1%--42.7%
Q4 '1428.1%14.4%4.8%1.3%2.5%-----4%--44.9%
Q1 '1527.2%18%5.4%2.4%0.1%-----3.8%3.1%-40%
Q2 '1524.9%18.2%5.6%2.9%0.3%------3.6%-44.5%
Q3 '1519.6%16%6%3.7%1.5%-----4%--49.2%
Q4 '1524.3%13.6%4.9%3.4%7.8%--------46%
Q1 '1625.9%15.2%5.5%5.1%5.6%--------42.7%
Q2 '1625.8%15.6%6.6%5.6%4%--------42.4%
Q3 '1621.5%15.1%6.3%5.6%7.3%--------44.2%
Q4 '1624.7%15.1%7%6%9.7%--------37.4%
Q1 '1724.6%16.5%5.7%7.4%6%--------39.8%
Q2 '1730.1%15.8%5.7%8%6.4%--------33.9%
Q3 '1725.8%15%7.4%7.5%10.9%--------33.3%

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
This statistic shows the global market share held by the leading media tablet vendors (based on global shipments) from the second quarter of 2011 to the third quarter of 2017. As of the third quarter of 2017, the Apple iPad held a 25.8 percent share of the global tablet market.
Tablet market share – additional information

Nearly 180 million tablets are expected to be shipped worldwide by 2019. Europe has been a leader in the global market since 2013, and was expected to ship some 102 million units in 2017. Shipments in the Asia Pacific region are projected to increase at a rapid pace, eventually passing Europe in number. By 2018, the Asia Pacific region is forecast to ship 108.6 million tablets. This excludes Japan, as the country’s market has a significant global presence on its own.

Apple has been the leading vendor in the tablet market since the second quarter of 2011, when the company held just over 60 percent of the market share. However, the company’s market share has been steadily decreasing over the years. As of the fourth quarter of 2016, Apple’s tablets accounted for around 25 percent of the market. While Apple has lost part of the market share, other tablet vendors have increased their share in the same time frame. Samsung's share grew from 7.3 percent in the second quarter of 2011 to 15.1 percent in the last quarter of 2016. Huawei and Lenovo are also slowly taking a more significant portion of the global tablet market.

A similar trend can be observed in the tablet operating system market share. In the second quarter of 2010, Apple’s iOS held 94 percent of the market share, while nearly three percent of the market used Android’s operating system. As of the first quarter of 2015, Android had taken over the market, holding almost 70 percent of the share. Apple’s iOS accounted for 24 percent of the market, and Microsoft’s operating system made up seven percent of it.
Show more
Release date
November 2017
Survey time period
2nd quarter 2011 to 3rd quarter 2017
Supplementary notes
* The source does not provide data for every quarter.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Tablets"

  • Market overview
The most important statistics
  • Vendor shipments
  • Vendor's market share
The most important statistics
  • Operating systems
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format


All Information
in one Presentation


Everything On "Tablets" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions