Global market share held by tablet vendors 2011-2020

This statistic shows the global market share held by the leading media tablet vendors (based on global shipments) from the second quarter of 2011 to the most recent quarter. As of the first quarter of 2020, the Apple iPad held a 28 percent share of the global tablet market.

Tablet market share – additional information

Around 164 million units of tablets were shipped worldwide in 2017, with shipments peaking at just under 50 million units in the final quarter of the year. Of these shipments throughout the year, 47 million were shipped in North America. Shipments in this region are expected, however, to decrease in the coming years with the number set to reach just 44 million units by 2020.

Android overtook Apple’s iOS as the most popular operating system in 2012 and as of the beginning of 2018, about 62.1 percent of all tablets that were shipped worldwide ran on the Android operating system. iOS remains the second most popular operating system, holding a shipment share of 23.3 percent.

Apple is the leading tablet vendor, holding a share of 28.8 percent of global tablet shipments in the first quarter of 2018. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from 7.3 percent in the last quarter of 2012 to 16.7 percent in the first quarter of 2018. Overall Samsung shipped just 5.3 million units of tablets in that quarter, in comparison to the 9.1 million shipped by Apple, which generated the company revenue of almost 4.1 billion U.S. dollars.

Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 1st quarter 2020*

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Release date

April 2020



Survey time period

2011 to 2020

Supplementary notes

* The source does not provide data for every quarter.

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Statistics on "iPad"

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