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Global internet advertising expenditure 2013-2019, by type

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Internet advertising expenditure worldwide from 2013 to 2019, by type (in billion U.S. dollars)

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About This Statistic

This statistic shows data on the global internet advertising expenditure from 2010 to 2016 as well as a forecast until 2019, broken down by type. Paid search advertising is expected to grow from 33.85 billion in 2010 to 101.7 billion U.S. dollars by 2019.

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Digital ad spend worldwide 2015-2017

Digital ad spend worldwide 2015-2017

Advertising spending in the U.S. 2016, by medium

Advertising spending in the U.S. 2016, by medium

Consumer trust in different types of advertising in North America 2011-2015

Consumer trust in different types of advertising in North America 2011-2015

Consumer trust in different types of advertising worldwide 2007-2015

Consumer trust in different types of advertising worldwide 2007-2015

Facebook: worldwide quarterly revenue 2010-2017, by segment

Facebook: worldwide quarterly revenue 2010-2017, by segment

Net U.S. digital advertising revenues of Amazon 2014-2017

Net U.S. digital advertising revenues of Amazon 2014-2017

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Statistics on "Digital advertising in the U.S."

Global overview

The most important statistics

Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Digital ad spend worldwide 2015-2017
Internet advertising expenditure worldwide from 2013 to 2019, by type (in billion U.S. dollars)Global internet advertising expenditure 2013-2019, by type
Change in digital advertising spending worldwide from 2016 to 2018, by formatDigital ad spend growth 2016-2018, by format
Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
Consumer trust in advertising worldwide from 2007 to 2015, by ad formatConsumer trust in different types of advertising worldwide 2007-2015

U.S. overview

The most important statistics

Advertising spending in the United States in 2016, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2016, by medium
Internet advertising spending in the United States from 2014 to 2020 (in billion U.S. dollars)Internet ad spend in the U.S. 2014-2020
Digital advertising expenditure growth in the United States from 2008 to 2015Digital advertising spending change in the U.S. 2008-2015
Digital advertising expenditure share in the United States from 2008 to 2015Digital advertising spending share in the U.S. 2008-2015
Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)Online/digital advertising spending in the U.S. 2019, by medium
Distribution of digital advertising spending in the United States in 2016, by industryDistribution of U.S. digital ad spend 2016, by industry
Digital advertising revenue in the United States from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2015-2021, by format

Ad selling & sellers

The most important statistics

Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
Worldwide net display advertising revenue of leading online companies from 2014 to 2016 (in billion U.S. dollars)Global net display advertising revenue of online companies 2014-2016
Leading U.S. online video advertising properties ranked in August 2016, by reachU.S. online video ad properties 2016, by reach
Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
Facebook's global revenue as of 2nd quarter 2017, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2017, by segment
Revenue of Yahoo from 2009 to 2016, by segment (in million U.S. dollars)Yahoo: segment revenue 2009-2016
Distribution of Twitter's annual revenues from 2010 to 2016, by segmentDistribution of Twitter's annual revenues 2010-2016, by segment

Effectiveness

The most important statistics

How effective do you think the following digital marketing activities are?Effectiveness of digital marketing activities among SMEs in the U.S. 2016
Which factors best describe your organization’s approach to allocating digital media spend?Approaches to allocating digital media spend in the U.S. 2016
Media planners' concerns with online advertising in the United States as of August 2016Concerns with online ads in the U.S. 2016
How much more positively or negatively do you view a brand that is being advertised around offensive content online?Influence of offensive online content on image of brands advertised nearby 2017
Ad blocking user penetration rate in the United States from 2014 to 2018, by deviceAd blocking penetration in the U.S. 2014-2018, by device

Customer perceptions

The most important statistics

To what extent do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in North America 2011-2015
Which type of online viewing listed best matches each statement?Digital video advertising effectiveness in the U.S. 2016, by video type
Share of connected consumers who feel that there are too many ads on their device as of April 2016Consumer sensitivity to ad clutter 2016, by device
How often do you see any advertising around offensive content that you see online?Frequency of seeing ads around offensive online content in the U.S. 2017
To what extent do you think that brands advertised around offensive online content are endorsing that content?Perception of offensive online content endorsement by brands advertised nearby 2017
Reasons for using ad blockers according to internet users in the United States as of May 2016Ad blocking reasons in the U.S. in 2016

Related Studies: Available to Download in PDF or PPTX Format

Digital advertising formats in the U.S.

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Digital advertising formats in the U.S.

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Everything On "Digital advertising formats in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

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