Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Global internet advertising spending 2007-2021, by type

Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)

by A. Guttmann, last edited Dec 3, 2019
Global internet advertising spending 2007-2021, by type In 2018, search advertising spending stood at nearly 98 billion U.S. dollars worldwide. This amount is projected to grow to about 123 billion U.S. dollars by 2021. Display advertising, which reached 140 billion U.S. dollars, accounted for the largest ad spend share in 2018.

Digital ads in selected countries worldwide

In 2018, the United States spent just over 100 billion U.S. dollars on digital ads, which was more than what China, the United Kingdom, Japan, and Germany spent combined. The United Kingdom was the leading European country in terms of digital ad expenditure. In the first half of 2019, the country spent roughly 3.7 billion GBP (4.8 billion U.S. dollars) on search advertising, specifically.

Digital ads in the United States

In 2019, retail-related products and services made up about 22 percent of all digital ads in the United States, meaning the retail industry accounted for the largest share of the total digital ad spend that year. Other significant industries on the list included automotive, financial services, and computing products & consumer electronics.
Show more

Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Digital advertising formats in the U.S.
Digital advertising formats in the U.S.

All Information
in one Presentation

Digital advertising formats in the U.S.

Everything On "Digital advertising formats in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Digital advertising formats in the U.S."
  • Overview
The most important statistics
  • Video advertising
  • Display advertising
  • Search advertising
  • Consumer attitudes
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.