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Global internet advertising spending 2007-2021, by type
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Global internet advertising spending 2007-2021, by type
Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
by A. Guttmann,
last edited
Dec 3, 2019
In 2018, search advertising spending stood at nearly 98 billion U.S. dollars worldwide. This amount is projected to grow to about 123 billion U.S. dollars by 2021. Display advertising, which reached 140 billion U.S. dollars, accounted for the largest ad spend share in 2018.
Digital ads in selected countries worldwide
In 2018, the United States spent just over 100 billion U.S. dollars on digital ads, which was more than what China, the United Kingdom, Japan, and Germany spent combined. The United Kingdom was the leading European country in terms of digital ad expenditure. In the first half of 2019, the country spent roughly 3.7 billion GBP (4.8 billion U.S. dollars) on search advertising, specifically.Digital ads in the United States
In 2019, retail-related products and services made up about 22 percent of all digital ads in the United States, meaning the retail industry accounted for the largest share of the total digital ad spend that year. Other significant industries on the list included automotive, financial services, and computing products & consumer electronics.Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
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by A. Guttmann,
last edited
Dec 3, 2019
In 2018, search advertising spending stood at nearly 98 billion U.S. dollars worldwide. This amount is projected to grow to about 123 billion U.S. dollars by 2021. Display advertising, which reached 140 billion U.S. dollars, accounted for the largest ad spend share in 2018.
Digital ads in selected countries worldwide
In 2018, the United States spent just over 100 billion U.S. dollars on digital ads, which was more than what China, the United Kingdom, Japan, and Germany spent combined. The United Kingdom was the leading European country in terms of digital ad expenditure. In the first half of 2019, the country spent roughly 3.7 billion GBP (4.8 billion U.S. dollars) on search advertising, specifically.Digital ads in the United States
In 2019, retail-related products and services made up about 22 percent of all digital ads in the United States, meaning the retail industry accounted for the largest share of the total digital ad spend that year. Other significant industries on the list included automotive, financial services, and computing products & consumer electronics.- Show sources information
- Show publisher information
- Release date
- October 2019
- In cooperation with:
- Region
- Worldwide
- Survey time period
- 2007 to 2018
- Special properties
- current prices
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
- In cooperation with:
More information
- Region
- Worldwide
- Survey time period
- 2007 to 2018
- Special properties
- current prices
- Supplementary notes
- * Forecast.
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Breakdown of U.S. online advertising revenue in 2018, by type
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising spending in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of online advertising revenue in the United States in 2018, by type Breakdown of U.S. online advertising revenue in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2021 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2021
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2021 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2021
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Search advertising spending worldwide from 2009 to 2019 (in billion U.S. dollars)Search ad spend worldwide 2009-2019
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of July 2019Market share of search engines in the United States 2008-2019
- Consumer attitudes
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Statistics
- Online ad spend in Australia 2015-2018, by type
- Online advertising spending distribution in the Netherlands 2017, by format
- Growth of digital advertising spending in Italy 2018
- Italy: digital advertising spending 2017, by format
- Digital display advertising spending growth in the United Kingdom (UK) 2010-2015
- Digital display advertising year-on-year growth in Germany 2008-2015
- Digital display advertising year-on-year growth in France 2009-2015
- Digital advertising spending in the United Kingdom (UK) 2011-2017, by format
- China: paid search internet advertising revenue 2011-2020
- Mobile advertising spending in the United Kingdom (UK) 2009-2014, by format
- Desktop ad spend in the U.S. 2014-2019, by format
- Distribution of mobile advertising spending in the UK 2012-2013, by type
- U.S. luxury retailer paid search keyword spending 2013, by category
- Global ad spend 2018, by type
- RTB digital display ad spend in selected countries 2014 and 2018
- Attitudes towards online advertising in Austria 2019
- Advertising spending distribution in Greece 2008-2015, by medium
- Branding paid search ad spend in retail industry in the Netherlands 2015, by device
- Viewability rate of desktop display ads in Europe H1 2018, by country
- Aramark's operating income 2008-2019
Statistics on "Digital advertising formats in the U.S. - Overview"
- Global internet advertising spending 2007-2021, by type
- Digital Market Outlook: digital advertising spending in the U.S. 2017-2023, by format
- Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of U.S. online advertising revenue in 2018, by type
- Online advertising revenue in the U.S. from 2004 to 2018, by pricing model
- U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital ad spend in the U.S. 2015-2020
Statistics on "Digital advertising formats in the U.S. - Video advertising"
- Programmatic digital video ad spend in the U.S. 2013-2021
- U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Digital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video ad spend in the U.S. 2015-2020
- Hispanic online video ad spend in the U.S. 2015-2020
Statistics on "Digital advertising formats in the U.S. - Display advertising"
- Display advertising spending in the U.S. 2014-2019
- Display advertising spending in the U.S. 2014-2019, by format
- Native digital display ad spend in the U.S. 2016-2018, by device
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic display ad spending in the U.S. 2013-2021
- Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Digital display ad revenue in the U.S. 2016-2019, by company
- U.S. net mobile display ad revenue of selected online companies 2015-2017
Statistics on "Digital advertising formats in the U.S. - Search advertising"
- Search ad spend worldwide 2009-2019
- Search marketing spending in the U.S. 2014-2019
- Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the U.S. 2015-2020
- Market share of search engines in the United States 2008-2019
Statistics on "Digital advertising formats in the U.S. - Consumer attitudes"
- Opinions on online advertising relevance in the U.S. 2018, by age group
- Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- U.S. internet users negative attitude towards ads on websites 2018, by age group
- U.S. consumers who find news sites banner advertising helpful 2017, by format
- U.S. internet users negative attitude towards ads in online videos 2018, by age group
- U.S. consumers who find search engine advertising annoying 2017
- U.S. consumers who find search engine advertising helpful 2017, by age
- U.S. consumers who purchased products after seeing an internet ad in 2017
Further related statistics
- Online ad spend in Australia 2015-2018, by type
- Online advertising spending distribution in the Netherlands 2017, by format
- Growth of digital advertising spending in Italy 2018
- Italy: digital advertising spending 2017, by format
- Digital display advertising spending growth in the United Kingdom (UK) 2010-2015
- Digital display advertising year-on-year growth in Germany 2008-2015
- Digital display advertising year-on-year growth in France 2009-2015
- Digital advertising spending in the United Kingdom (UK) 2011-2017, by format
- China: paid search internet advertising revenue 2011-2020
- Mobile advertising spending in the United Kingdom (UK) 2009-2014, by format
- Desktop ad spend in the U.S. 2014-2019, by format
- Distribution of mobile advertising spending in the UK 2012-2013, by type
- U.S. luxury retailer paid search keyword spending 2013, by category
- Global ad spend 2018, by type
- RTB digital display ad spend in selected countries 2014 and 2018
- Attitudes towards online advertising in Austria 2019
- Advertising spending distribution in Greece 2008-2015, by medium
- Branding paid search ad spend in retail industry in the Netherlands 2015, by device
- Viewability rate of desktop display ads in Europe H1 2018, by country
- Aramark's operating income 2008-2019
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