This statistic shows data on the global internet advertising expenditure from 2010 to 2017 as well as a forecast until 2020, broken down by type. Paid search advertising is expected to grow from 86.4 billion in 2017 to 109.6 billion U.S. dollars by 2020.
- Media & Advertising›
- Advertising & Marketing ›
Global internet advertising spending 2010-2020, by type
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
Exclusive Premium Statistic
This statistic shows data on the global internet advertising expenditure from 2010 to 2017 as well as a forecast until 2020, broken down by type. Paid search advertising is expected to grow from 86.4 billion in 2017 to 109.6 billion U.S. dollars by 2020.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| Display | Classified | Search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Display | Classified | Search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
© Statista 2018
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows data on the global internet advertising expenditure from 2010 to 2017 as well as a forecast until 2020, broken down by type. Paid search advertising is expected to grow from 86.4 billion in 2017 to 109.6 billion U.S. dollars by 2020.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- In cooperation with:
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Special properties
- current prices
- Supplementary notes
- * Forecast.
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Special properties
- current prices
- Supplementary notes
- * Forecast.
Other interesting statistics
Market share of search engines in the United States 2008-2018
+
+Digital advertising spending in the U.S. 2015-2021
+
+Paid search ad spend worldwide 2015-2017
+
+Online display CPM in the U.S. 2005-2016
Consumer trust in different types of advertising in North America 2011-2015
+
+U.S. net mobile display ad revenue of selected online companies 2015-2017
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industryBreakdown of U.S. online advertising revenue from 2010-2016, by industry
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Media planners' concerns with online advertising in the United States as of August 2016Concerns with online ads in the U.S. 2016
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th d quarter 2017, by advertiser categoryDigital video ad view distribution in the U.S. 2017, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2015-2021, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2019
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)U.S. programmatic digital display ad spend 2015, by industry
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Leading syndicated ad focus entities in the United States in December 2016, by reachLeading U.S. display advertising networks 2016, by reach
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising revenue in the United States from 2015 to 2021 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2015-2021
- Digital search advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2015-2021
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of April 2018Market share of search engines in the United States 2008-2018
- Consumer attitudes
The most important statistics
- Consumer trust in various types of advertising in North America from 2011 to 2015Consumer trust in different types of advertising in North America 2011-2015
- Consumer attitude towards digital video advertising in the United States as of May 2016Digital video advertising effectiveness in the U.S. 2016, by video type
- Share of connected consumers who feel that there are too many ads on their device as of April 2016Consumer sensitivity to ad clutter 2016, by device
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad lengthDigital video ad satisfaction in the U.S. 2016, by ad length
- Digital video ad recall in the United States as of March 2016, by ad lengthDigital video ad recall in the U.S. 2016
- Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by formatU.S. consumers who find news sites advertising annoying 2017, by format
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Digital advertising formats in the U.S.
- 120 page/s
- English
- pptx
- Detailed references
Everything On "Digital advertising formats in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.
Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
You are in good company
Google
Samsung
Unilever
Procter and Gamble
Adobe
Telekom
PayPal
Otto
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online ad spend in Australia 2015-2016, by type
- Digital display advertising year-on-year growth in Germany 2008-2015
- Digital advertising spending growth in the United Kingdom (UK) 2011-2017, by format
- Digital display advertising year-on-year growth in France 2009-2015
- Digital display advertising spending growth in the United Kingdom (UK) 2010-2015
- Digital advertising spending in the United Kingdom (UK) 2011-2017, by format
- Leading display advertisers in Mexico 2014
- China: paid search internet advertising revenue 2011-2020
- Mobile advertising spending in the United Kingdom (UK) 2009-2014, by format
- Desktop ad spend in the U.S. 2014-2019, by format
- Internet ad spend in Malaysia 2010-2018
- Charging ways in online advertising market in China 2012
- Internet ad spending in Belgium 2014-2016
- Display vs. search ad spend in the U.S. 2014-2019
- Top advertisers by paid search spend for election keywords Jan-Feb 2016
- Attitudes to approval being required to collect personal data in the Netherlands 2015
- French having already made a purchase on websites of ads 2014, by region
- French who already resold on the Internet a purchase they regretted 2014, by sex
- Magazine advertising spending share in South Korea 2008-2015
Studies
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Advertising in Italy
- BRICS advertising
- Advertising in the Netherlands
- Digital advertising in the United Kingdom (UK)
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising market in the U.S.
- Programmatic advertising
- Search advertising in the U.S.
- IAB and DDMA Report on Paid Search Advertising
- TV advertising in the U.S.
- Digital advertising in Canada
- Digital classifieds advertising in the U.S. (DMO)
Our Business Solutions: Save Time and Money
only
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Statistics on the topic
Free statistics
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry
- Media planners' concerns with online advertising in the United States as of August 2016
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Leading syndicated ad focus entities in the United States in December 2016, by reach
- Share of search queries handled by leading U.S. search engine providers as of April 2018
- Consumer trust in various types of advertising in North America from 2011 to 2015
- Share of connected consumers who feel that there are too many ads on their device as of April 2016
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Online advertising spending in Australia in 3rd quarter 2015 and 3rd quarter 2016, by type (in million Australian dollars)
- Digital advertising spending in the United Kingdom from 2011 to 2017, by format (in million GBP)
- Leading digital display advertisers in Mexico in 2014, based on display ad impressions (in billions)
- Mobile advertising spending in the United Kingdom (UK) from 2009 to 2014, by format (in million GBP)
- Top paid search advertiser spend for election related keywords between January 1 and February 7, 2016 (in U.S. dollars)
Premium Statistics
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 4th d quarter 2017, by advertiser category
- Digital video advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Marketing implementation of digital advertising videos among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Marketing implementation of digital advertising banners among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Average online display cost-per-mille in the United States from 2005 to 2016 (in U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising revenue in the United States from 2015 to 2021 (in million U.S. dollars)
- Digital search advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Marketing implementation of search engine optimization (SEO) among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of search engine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Consumer attitude towards digital video advertising in the United States as of May 2016
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad length
- Digital video ad recall in the United States as of March 2016, by ad length
- Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by format
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Digital display advertising expenditure year-on-year growth in Germany from 2008 to 2015
- Growth of digital advertising spending in the United Kingdom from 2011 to 2017, by format
- Digital display advertising expenditure year-on-year growth in France from 2009 to 2015
- Digital display advertising expenditure year-on-year growth in the United Kingdom (UK) from 2010 to 2015
- Paid search internet advertising revenue in China from 2011 to 2020 (in million U.S. dollars)
- Desktop advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Internet advertising spending in Malaysia from 2010 to 2018 (in million U.S. dollars))
- Share of online advertising market in China from 2008 to 2012, by charging model
- Annual value of internet advertising expenditure in Belgium from 2014 to 2016 (in 1,000 euros)
- Display vs. search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Attitudes to explicit approval being required to collect and process any kind of personal information in the Netherlands as of March 2015*
- Share of French people who have already made a purchase on advertising websites in 2014, according to the region *
- Share of French people who have already resold on the Internet a purchase they regretted in 2014, according to sex
- Magazine advertising expenditure share in South Korea from 2008 to 2015
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Thank you for visiting statista.com
Help us make Statista better with 3 answers.
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.