Distribution of advertising spending in Ireland 2023, by medium

Published by
J. G. Navarro,
Mar 15, 2024
In 2023, internet advertising expenditure accounted for roughly 62 percent of ad spend in Ireland. TV and radio rounded up the top three with shares of 16.6 and 10.5 percent, respectively. The same source forecast that Ireland's ad expenditure will surpass 1.5 billion euros in 2024.

Distribution of advertising spending in Ireland in 2023, by medium

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Sources

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Release date

March 2024

Region

Ireland

Survey time period

2023

Supplementary notes

Statista calculated and rounded the figures based on the source's data.

Missing percentage points to 100 percent are probably due to rounding

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Statistics on " Advertising in Ireland "

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Overview

6

Traditional media

6

Digital media

8

Advertising perception

8

Further related statistics

20

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Topics

Advertising in IrelandAdvertising in the United StatesAdvertising worldwideAdvertising in the UKAdvertising in Europe
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