Smartphone shopper penetration in the United States from 2013 to 2018

United States: smartphone shopper penetration 2013-2018 This statistic shows the percentage of U.S. smartphone users who utilize mobile shopping from 2013 to 2018. In 2013, 75 percent of smartphone users were reported to browse, research and compare products on their mobile devices.
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Share of smartphone users
201375%
201479%
2015*82%
2016*84%
2017*85%
2018*86%
Share of smartphone users
201375%
201479%
2015*82%
2016*84%
2017*85%
2018*86%
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Description Source More information
This statistic shows the percentage of U.S. smartphone users who utilize mobile shopping from 2013 to 2018. In 2013, 75 percent of smartphone users were reported to browse, research and compare products on their mobile devices.
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Release date
September 2014
Region
United States
Survey time period
2013 to 2014
Age group
14 years and older
Supplementary notes
*Forecast
Mobile device users who have used their mobile device to browse, research or compare products via web browser or mobile app during the calendar year, but have not necessarily made a purchase.

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