Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016

Reasons for listening to AM/FM radio in the U.S. and Canada 2016 The graph shows reasons US consumers named for listening to AM and FM radio in January and February 2016. It was found that 41 percent of respondents listened to radio because they want to be informed about what's going on in the news.
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Share of respondents
I want to hear my favorite songs/artists64.1%
I like particular DJs, shows, or hosts57.8%
I like to work with the radio on54.9%
I'm just in the habit of listening50.5%
I want to be informed about what's going on in the news41%
I want to get in a better mood39.9%
I want to know what's going on here in town36.3%
I want to be informed if there's an emergency of some kind33.1%
I want to escape from the pressures of everyday life32.9%
I want to discover new music/new artists32.8%
I enjoy listening to talk shows32.2%
Weather information28.5%
I like being surprised by the music that's coming up next28%
Traffic information24.6%
I like it when stations get involved with charitable and community events19.5%
I'm interested in sports programming17.8%
I want to win a prize13%
Share of respondents
I want to hear my favorite songs/artists64.1%
I like particular DJs, shows, or hosts57.8%
I like to work with the radio on54.9%
I'm just in the habit of listening50.5%
I want to be informed about what's going on in the news41%
I want to get in a better mood39.9%
I want to know what's going on here in town36.3%
I want to be informed if there's an emergency of some kind33.1%
I want to escape from the pressures of everyday life32.9%
I want to discover new music/new artists32.8%
I enjoy listening to talk shows32.2%
Weather information28.5%
I like being surprised by the music that's coming up next28%
Traffic information24.6%
I like it when stations get involved with charitable and community events19.5%
I'm interested in sports programming17.8%
I want to win a prize13%
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Description Source More information
The graph shows reasons US consumers named for listening to AM and FM radio in January and February 2016. It was found that 41 percent of respondents listened to radio because they want to be informed about what's going on in the news.
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Release date
April 2016
Region
Canada, United States
Survey time period
January 19 - February 22, 2016
Number of respondents
39,503 respondents
Age group
12 years and older
Special properties
based on 38,718 respondents in the U.S. and 785 in Canada
Method of interview
Online survey
Supplementary notes
Figures shows respondents who cited the reasons as a 'main reason'.

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