Grocery shopping: reasons for brand disloyalty in the United Kingdom (UK) 2013

This statistic displays reasons for brand or company disloyalty among grocery consumers in the United Kingdom (UK) in 2013. Of respondents, 24 percent reported that non-competitive pricing would be influential in leading them to switch brands.

How influential are the following grocery shopping experiences in leading you to switch brands or companies?*

Share of respondents
Non-competitive pricing24%
Incorrect billing22%
Products/services not meeting my needs21%
Irresponsive to requests/complaints21%
Bad services at the store/outlet21%
Difficult return/refund policies19%
Bad online services17%
Mistake on purchase16%
Difficult to locate products/services12%
Non-personalised communications8%
Bad mobile app7%
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Source

Release date

May 2013

Region

United Kingdom

Survey time period

January 2013

Number of respondents

n = 419

Supplementary notes

* Original survey question: Please indicate how influential each of the following experiences is to you, leading you to switch from your most often used brand/company in categories to another for your next purchase. Please use the scale from 1 to 10, where 1 means “not at all important” and 10 means “very important”. (10-point scale)
The source provides no information regarding the age of participants.

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