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Grocery shopping: reasons for brand disloyalty in the United Kingdom (UK) 2013

This statistic displays reasons for brand or company disloyalty among grocery consumers in the United Kingdom (UK) in 2013. Of respondents, 24 percent reported that non-competitive pricing would be influential in leading them to switch brands.

How influential are the following grocery shopping experiences in leading you to switch brands or companies?*

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Release date

May 2013


United Kingdom

Survey time period

January 2013

Number of respondents

n = 419

Supplementary notes

* Original survey question: Please indicate how influential each of the following experiences is to you, leading you to switch from your most often used brand/company in categories to another for your next purchase. Please use the scale from 1 to 10, where 1 means “not at all important” and 10 means “very important”. (10-point scale)
The source provides no information regarding the age of participants.

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