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Number of online shoppers in China 2017
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Number of online shoppers in China 2017
Number of online shoppers in China from 2006 to 2017 (in millions)
The graph shows the number of online shoppers in China from 2006 to 2017. In 2017, about 533 million people in China had purchased goods online.
E-commerce in China – additional information
The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below 34 million in 2006 to over 361 million users in 2014, enabling this enormous spurt of China’s e-commerce sector. As of 2013, digital buyer penetration rate in China has edged close to 50 percent, far exceeding the worldwide average online shopping penetration of 41.3 percent.
China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2013, the gross merchandise volume of online shopping in China had amounted to over 1.8 trillion yuan and is projected to reach approximately 4.5 trillion yuan by 2017. In 2014, the volume of B2C e-commerce sales in China was expected to reach 275 billion U.S. dollars, accounting for 1.31 percent of China’s gross domestic product (GDP). The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about 441 billion yuan in 2013. The leading C2C online retail platform taobao.com, also operated by Alibaba group, had a market share of beyond 96 percent in 2013. That year, the value of C2C sales in China had amounted to nearly 1.2 trillion yuan.
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The graph shows the number of online shoppers in China from 2006 to 2017. In 2017, about 533 million people in China had purchased goods online.
E-commerce in China – additional information
The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below 34 million in 2006 to over 361 million users in 2014, enabling this enormous spurt of China’s e-commerce sector. As of 2013, digital buyer penetration rate in China has edged close to 50 percent, far exceeding the worldwide average online shopping penetration of 41.3 percent.
China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2013, the gross merchandise volume of online shopping in China had amounted to over 1.8 trillion yuan and is projected to reach approximately 4.5 trillion yuan by 2017. In 2014, the volume of B2C e-commerce sales in China was expected to reach 275 billion U.S. dollars, accounting for 1.31 percent of China’s gross domestic product (GDP). The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about 441 billion yuan in 2013. The leading C2C online retail platform taobao.com, also operated by Alibaba group, had a market share of beyond 96 percent in 2013. That year, the value of C2C sales in China had amounted to nearly 1.2 trillion yuan.
Show moreE-commerce in China – additional information
The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below 34 million in 2006 to over 361 million users in 2014, enabling this enormous spurt of China’s e-commerce sector. As of 2013, digital buyer penetration rate in China has edged close to 50 percent, far exceeding the worldwide average online shopping penetration of 41.3 percent.
China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2013, the gross merchandise volume of online shopping in China had amounted to over 1.8 trillion yuan and is projected to reach approximately 4.5 trillion yuan by 2017. In 2014, the volume of B2C e-commerce sales in China was expected to reach 275 billion U.S. dollars, accounting for 1.31 percent of China’s gross domestic product (GDP). The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about 441 billion yuan in 2013. The leading C2C online retail platform taobao.com, also operated by Alibaba group, had a market share of beyond 96 percent in 2013. That year, the value of C2C sales in China had amounted to nearly 1.2 trillion yuan.
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- Release date
- January 2018
- Region
- China
- Survey time period
- 2006 to 2017
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- China
- Survey time period
- 2006 to 2017
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Statistics on "E-commerce in China"
- General overview
The most important statistics
- Gross merchandise volume of China's e-commerce market from 2010 to 2019 (in trillion yuan)Gross merchandise volume of China's e-commerce market 2010-2019
- Number of employees in the e-commerce segment in China from 2012 to 2017, by type (in 1,000s)Number of employees in the e-commerce segment China 2012-2017, by type
- Number of listed companies in e-commerce in China in 2018, by categoryListed companies in e-commerce China 2018, by category
- B2B e-commerce
The most important statistics
- Transaction volume of B2B e-commerce in China from 2012 to 1st half 2018 (in trillion yuan)Transaction volume of B2B e-commerce in China 2012-H1 2018
- Revenue of China's B2B e-commerce market from 2012 to 1st half 2018 (in billion yuan)Revenue of China's B2B e-commerce market 2012-H1 2018
- Revenue of small to medium size enterprises' B2B e-commerce platforms in China from 2012 to 2020 (in billion yuan)SME B2B e-commerce platforms revenue in China 2012-2020
- Market share of B2B e-commerce platforms in China in 1st half 2018B2B online platforms' market share in China H1 2018
- B2C and C2C e-commerce
The most important statistics
- Distribution of online retail market in China from 2011 to 2020, by typeDistribution of China's online retail market 2011-2020, by type
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)China: online shopping market gross merchandise volume 2013-2020
- Value of the online retail sales in goods in China in 2017, by region (in billion yuan)Online retail sales in goods value in China 2017, by region
- Gross merchandise volume share of online retail B2C market in China in 3rd quarter 2018, by platformGMV share of online retail B2C market in China Q3 2018, by platform
- Cross-border e-commerce
The most important statistics
- Trade volume of China's cross-border e-commerce players from 2011 to 2016 (in trillion yuan)Trade volume of China's cross-border e-commerce players 2011-2016
- Gross merchandise volume of China's cross-border import retail e-commerce from 2013 to 2021 (in billion yuan)GMV of China's import e-commerce market 2013-2021
- Popularity of cross-border e-commerce platforms in China as of December 2017Popularity of cross-border e-commerce platforms in China 2017
- Share of products purchased on cross-border e-commerce platforms in China between March 2017 and March 2018, by categoryShare of products bought on cross-border e-commerce sites in China 2017-2018, by type
- Share of online shoppers who purchase domestically and cross-border in China in 2018Share of online shoppers who purchase domestically and cross-border China 2018
- E-commerce consumer demographics
The most important statistics
- Number of online shoppers in China from 2006 to 2017 (in millions)Number of online shoppers in China 2017
- Penetration rate of online shopping in China from 2006 to 2017Penetration rate of online shopping in China 2006-2017
- Digital buyer penetration in China from 2017 to 2023 (in percent)Digital buyer penetration in China 2017-2023
- Age distribution of e-commerce app users in China as of February 2018 Age structure of online shopping app users in China 2018
- Preferred e-commerce types in China as of Q2 2017, by genderE-commerce type preference China Q2 2017, by gender
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Penetration rate of online shoppers until 2015
- Annual change in the number of online shoppers in China 2007-2015
- Penetration rate of online shoppers in China and the U.S. by age group
- Growth rate of online shoppers in China up to 2015
- Online shopping in China by products 2011
- Italy: most used payment methods while shopping online 2018, by category
- Italy: most popular delivery methods while shopping online 2018
- Italy: reasons for shopping on foreign online shops 2018, by motivation
- Italy: share of people who have ever shopped online 2018, by category
- Forecasted digital shoppers and buyers penetration in the UK 2014-2017
- Online newspaper audience split in the United Kingdom April 2014, by UK and global
- Online shoppers' share of banked population Indonesia 2017-2022
- Changes in online consumer behavior in China in 2013, by income
- Growth in the number of online shoppers in the United Kingdom (UK) 2013-2015, by age
- Distribution of online shoppers Malaysia 2016 by gender
- Browsing of products in-store Southeast Asia 2018 by category
- Online shopping penetration in Spain 2000-2017
- Italy: individuals purchasing online recurrently in 2016, by gender
- Online shopping distribution over a week in the United Kingdom (UK) 2015
- Ireland: device used for online purchase 2015
Studies
- Online shopping in the United Kingdom (UK)
- B2C E-commerce in the Netherlands
- E-commerce in China
- E-commerce in Canada
- E-commerce in Poland
- E-commerce in Indonesia
- E-commerce in Colombia
- E-commerce in Mexico
- E-commerce in Brazil
- E-commerce in Chile
- E-commerce in Argentina
- E-commerce worldwide
- E-commerce in the United States
- E-commerce in Italy
- E-commerce in Latin America
Statistics on "E-commerce in China"
- Gross merchandise volume of China's e-commerce market from 2010 to 2019 (in trillion yuan)
- Number of employees in the e-commerce segment in China from 2012 to 2017, by type (in 1,000s)
- Number of listed companies in e-commerce in China in 2018, by category
- Transaction volume of B2B e-commerce in China from 2012 to 1st half 2018 (in trillion yuan)
- Revenue of China's B2B e-commerce market from 2012 to 1st half 2018 (in billion yuan)
- Revenue of small to medium size enterprises' B2B e-commerce platforms in China from 2012 to 2020 (in billion yuan)
- Market share of B2B e-commerce platforms in China in 1st half 2018
- Distribution of online retail market in China from 2011 to 2020, by type
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)
- Value of the online retail sales in goods in China in 2017, by region (in billion yuan)
- Gross merchandise volume share of online retail B2C market in China in 3rd quarter 2018, by platform
- Trade volume of China's cross-border e-commerce players from 2011 to 2016 (in trillion yuan)
- Gross merchandise volume of China's cross-border import retail e-commerce from 2013 to 2021 (in billion yuan)
- Popularity of cross-border e-commerce platforms in China as of December 2017
- Share of products purchased on cross-border e-commerce platforms in China between March 2017 and March 2018, by category
- Share of online shoppers who purchase domestically and cross-border in China in 2018
- Number of online shoppers in China from 2006 to 2017 (in millions)
- Penetration rate of online shopping in China from 2006 to 2017
- Digital buyer penetration in China from 2017 to 2023 (in percent)
- Age distribution of e-commerce app users in China as of February 2018
- Preferred e-commerce types in China as of Q2 2017, by gender
- Penetration rate of online shoppers in China from 2009 to 2015
- Annual change in the number of online shoppers in China from 2007 to 2015
- Penetration rate of online shoppers in China and the United States in 2011, by age group
- Growth rate of online shoppers in China from 2007 to 2015 (compared to the previous year)
- Online shopping in China in the last 6 months of 2011
- Most used payment methods while shopping online in Italy as of 2018, by method
- When you order a product online, how do you prefer to have it delivered?
- Why have you shopped online from the countries you have chosen?
- Share of internet users who have ever purchased online in Italy and abroad in 2018, by category
- Forecasted digital shoppers and buyers penetration among internet users in the United Kingdom (UK) from 2014 to 2017
- UK and global split of selected newspapers' online audience in the United Kingdom (UK) in April 2014
- Share of online shoppers in the banked population in Indonesia in 2017 and 2022
- Estimated change in online shopping behaviour in China in the next 6 months of 2013
- Change in then number of online shoppers in the United Kingdom (UK) from 2013 to 2015, by age group
- Distribution of online shoppers in Malaysia in 2016, by gender
- Browsing of products in-store in Southeast Asia as of August 2018, by category
- Share of internet users who shopped online in Spain from 2000 to 2017
- Share of individuals purchasing recurrently online in Italy in 2016, by gender
- Distribution of weekly online shopping in the United Kingdom (UK) in 2015, by day of the week
- Which device did you use to make your most recent purchase?
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