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Number of online shoppers in China 2008-2018
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Number of online shoppers in China 2008-2018
Number of online shoppers in China from 2008 to 2018 (in millions)
by Agne Blazyte,
last edited
Sep 23, 2019
The graph shows the number of online shoppers in China from 2008 to 2018. In 2018, about 610.1 million people in China had purchased goods online.
E-commerce in China – additional information
The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below 34 million in 2006 to over 610 million users in 2018, enabling this enormous spurt of China’s e-commerce sector. As of 2017, digital buyer penetration rate in China has edged close to 45 percent.
China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2016, the gross merchandise volume of online shopping in China had amounted to around 4.7 trillion yuan and is projected to reach approximately 10.8 trillion yuan by 2020. By then, the volume of B2C e-commerce sales in China was expected to reach 840.6 billion U.S. dollars. The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about 2.13 trillion yuan in 2018. The GMV of the leading C2C online retail platform taobao.com, also operated by Alibaba group, had reached almost 2.7 trillion yuan that year.
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by Agne Blazyte,
last edited
Sep 23, 2019
The graph shows the number of online shoppers in China from 2008 to 2018. In 2018, about 610.1 million people in China had purchased goods online.
E-commerce in China – additional information
The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below 34 million in 2006 to over 610 million users in 2018, enabling this enormous spurt of China’s e-commerce sector. As of 2017, digital buyer penetration rate in China has edged close to 45 percent.
China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2016, the gross merchandise volume of online shopping in China had amounted to around 4.7 trillion yuan and is projected to reach approximately 10.8 trillion yuan by 2020. By then, the volume of B2C e-commerce sales in China was expected to reach 840.6 billion U.S. dollars. The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about 2.13 trillion yuan in 2018. The GMV of the leading C2C online retail platform taobao.com, also operated by Alibaba group, had reached almost 2.7 trillion yuan that year.
- Show sources information
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- Release date
- February 2019
- Region
- China
- Survey time period
- 2008 to 2018
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- China
- Survey time period
- 2008 to 2018
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Transaction volume of B2B e-commerce in China 2012-2018
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Gross merchandise volume of China's e-commerce market 2010-2019
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Statistics on "E-commerce in China"
- General overview
The most important statistics
- Gross merchandise volume of China's e-commerce market from 2010 to 2019 (in trillion yuan)Gross merchandise volume of China's e-commerce market 2010-2019
- Number of employees in the e-commerce segment in China from 2012 to 2017, by type (in 1,000s)Number of employees in the e-commerce segment China 2012-2017, by type
- Number of listed companies in e-commerce in China in 2018, by categoryListed companies in e-commerce China 2018, by category
- B2B e-commerce
The most important statistics
- Transaction volume of B2B e-commerce in China from 2012 to 2018 (in trillion yuan)Transaction volume of B2B e-commerce in China 2012-2018
- Revenue of China's B2B e-commerce market from 2012 to 2018 (in billion yuan)Revenue of China's B2B e-commerce market 2012-2018
- Revenue of small to medium size enterprises' B2B e-commerce platforms in China from 2012 to 2020 (in billion yuan)SME B2B e-commerce platforms revenue in China 2012-2020
- Market share of B2B e-commerce platforms in China in 2018B2B online platforms' market share in China 2018
- B2C and C2C e-commerce
The most important statistics
- Distribution of online retail market in China from 2011 to 2020, by typeDistribution of China's online retail market 2011-2020, by type
- Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)China: online shopping market gross merchandise volume 2013-2020
- Value of the online retail sales in goods in China in 2017, by region (in billion yuan)Online retail sales in goods value in China 2017, by region
- Gross merchandise volume share of online retail B2C market in China in 4th quarter 2018, by platformGMV share of online retail B2C market in China Q4 2018, by platform
- Cross-border e-commerce
The most important statistics
- Trade volume of China's cross-border e-commerce players from 2011 to 2016 (in trillion yuan)Trade volume of China's cross-border e-commerce players 2011-2016
- Gross merchandise volume of China's cross-border import retail e-commerce from 2013 to 2021 (in billion yuan)GMV of China's import e-commerce market 2013-2021
- Popularity of cross-border e-commerce platforms in China as of December 2017Popularity of cross-border e-commerce platforms in China 2017
- Share of products purchased on cross-border e-commerce platforms in China between March 2017 and March 2018, by categoryShare of products bought on cross-border e-commerce sites in China 2017-2018, by type
- Share of online shoppers who purchase domestically and cross-border in China in 2018Share of online shoppers who purchase domestically and cross-border China 2018
- E-commerce consumer demographics
The most important statistics
- Number of online shoppers in China from 2008 to 2018 (in millions)Number of online shoppers in China 2008-2018
- Penetration rate of online shopping in China from 2008 to 2018Penetration rate of online shopping in China 2008-2018
- Digital buyer penetration in China from 2017 to 2023Digital buyer penetration in China 2017-2023
- Age distribution of e-commerce app users in China as of February 2018 Age structure of online shopping app users in China 2018
- Preferred e-commerce types in China as of Q2 2017, by genderE-commerce type preference China Q2 2017, by gender
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Penetration rate of online shoppers until 2015
- Annual change in the number of online shoppers in China 2007-2015
- Penetration rate of online shoppers in China and the U.S. by age group 2011
- Growth rate of online shoppers in China up to 2015
- Online shopping in China by products 2011
- Share of e-commerce consumers in Italy 2018
- Preferred payment methods for shopping online in Italy 2018
- Italy: preferred delivery methods for online purchases 2018
- Reasons for shopping on foreign online shops in Italy 2018
- Online newspaper audience split in the United Kingdom April 2014, by UK and global
- Forecasted digital shoppers and buyers penetration in the UK 2014-2017
- Distribution of online shoppers Malaysia 2016 by location of seller
- Distribution of online shoppers Malaysia 2016 by annual spending
- Methods of online shoppers to receive physical items purchased online Malaysia 2016
- United States: number of digital shoppers 2016-2021
- Number of non-English e-retail internet users in India - by language 2016
- Japan: device used for online purchase 2015
- Reasons to buy in apps or webs of collaborative consumption in Spain in 2016
- U.S. Hispanics: online shopping product categories 2015, by gender
- Spain: device used for online purchase 2015
Studies
- Online shopping in the United Kingdom (UK)
- E-commerce in Argentina
- E-commerce in China
- E-commerce in Taiwan
- E-commerce in Denmark
- E-commerce in the Nordics
- E-commerce in Canada
- E-commerce in Brazil
- E-commerce in Colombia
- E-commerce in Indonesia
- E-commerce in Poland
- E-commerce in Chile
- E-commerce in South Korea
- E-commerce in India
- Online marketplaces
Statistics on "E-commerce in China"
- Gross merchandise volume of China's e-commerce market 2010-2019
- Number of employees in the e-commerce segment China 2012-2017, by type
- Listed companies in e-commerce China 2018, by category
- Transaction volume of B2B e-commerce in China 2012-2018
- Revenue of China's B2B e-commerce market 2012-2018
- SME B2B e-commerce platforms revenue in China 2012-2020
- B2B online platforms' market share in China 2018
- Distribution of China's online retail market 2011-2020, by type
- China: online shopping market gross merchandise volume 2013-2020
- Online retail sales in goods value in China 2017, by region
- GMV share of online retail B2C market in China Q4 2018, by platform
- Trade volume of China's cross-border e-commerce players 2011-2016
- GMV of China's import e-commerce market 2013-2021
- Popularity of cross-border e-commerce platforms in China 2017
- Share of products bought on cross-border e-commerce sites in China 2017-2018, by type
- Share of online shoppers who purchase domestically and cross-border China 2018
- Number of online shoppers in China 2008-2018
- Penetration rate of online shopping in China 2008-2018
- Digital buyer penetration in China 2017-2023
- Age structure of online shopping app users in China 2018
- E-commerce type preference China Q2 2017, by gender
- Penetration rate of online shoppers until 2015
- Annual change in the number of online shoppers in China 2007-2015
- Penetration rate of online shoppers in China and the U.S. by age group 2011
- Growth rate of online shoppers in China up to 2015
- Online shopping in China by products 2011
- Share of e-commerce consumers in Italy 2018
- Preferred payment methods for shopping online in Italy 2018
- Italy: preferred delivery methods for online purchases 2018
- Reasons for shopping on foreign online shops in Italy 2018
- Online newspaper audience split in the United Kingdom April 2014, by UK and global
- Forecasted digital shoppers and buyers penetration in the UK 2014-2017
- Distribution of online shoppers Malaysia 2016 by location of seller
- Distribution of online shoppers Malaysia 2016 by annual spending
- Methods of online shoppers to receive physical items purchased online Malaysia 2016
- United States: number of digital shoppers 2016-2021
- Number of non-English e-retail internet users in India - by language 2016
- Japan: device used for online purchase 2015
- Reasons to buy in apps or webs of collaborative consumption in Spain in 2016
- U.S. Hispanics: online shopping product categories 2015, by gender
- Spain: device used for online purchase 2015
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