Try our corporate solution for free!
(212) 419-8286

Number of online shoppers in China 2009-2020

The graph shows the cumulative number of online shoppers in China from 2009 to June 2020. As of June 2020, about 749.39 million people in China had purchased goods online.

E-commerce in China – additional information

The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below 34 million in 2006 to over 610 million users in 2018, enabling this enormous spurt of China’s e-commerce sector. As of 2017, digital buyer penetration rate in China has edged close to 45 percent.

China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2016, the gross merchandise volume of online shopping in China had amounted to around 4.7 trillion yuan and is projected to reach approximately 10.8 trillion yuan by 2020. By then, the volume of B2C e-commerce sales in China was expected to reach 840.6 billion U.S. dollars. The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about 2.13 trillion yuan in 2018. The GMV of the leading C2C online retail platform, also operated by Alibaba group, had reached almost 2.7 trillion yuan that year.

Number of online shoppers in China from 2009 to June 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2020



Survey time period

2009 to June 2020

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "E-commerce in China"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.