U.S. users' attitude towards personalized search results in 2012

This statistic shows U.S. users' attitudes towards internet search personalization in light of the recent announcement for Google+ inclusion in Google's search-and-social plan in January 2012. The majority of questioned U.S. users are ambivalent or critical towards this concept, with only 15.5 percent fully liking personalized search results.

Do you like the idea of personalized internet search results?

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Release date

February 2012


United States

Survey time period

January 12, 2012

Number of respondents

394 respondents

Special properties

Internet users

Supplementary notes

* "No, I think everyone should see the same results when searching the same keyword."

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Statistics on "Search engines in the United Kingdom (UK)"

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