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Share of episodes measured where tweets influenced TV ratings vs when ratings caused tweets in 2013

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Two-way causal impact of Twitter and TV ratings 2013 This statistic shows the results of a survey investigating the causal relationship between twitter use and TV ratings. In essence, the survey aimed to discover whether tweets about a certain show encouraged more viewers, or whether increases in related Twitter activity was caused purely by those already tuning in. The study found that there was indeed a two-way causal relationship. For example, in 48 percent of episodes surveyed it was found that live TV ratings influenced Twitter activity. Conversely, the number of TV related tweets, led to statistically significant movement in live TV ratings in 29 percent of episodes.
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Share of episodes measured where Twitter influenced ratings
/TV ratings influenced Twitter
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Share of episodes measured where Twitter influenced ratings
/TV ratings influenced Twitter
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Description Source More information
This statistic shows the results of a survey investigating the causal relationship between twitter use and TV ratings. In essence, the survey aimed to discover whether tweets about a certain show encouraged more viewers, or whether increases in related Twitter activity was caused purely by those already tuning in. The study found that there was indeed a two-way causal relationship. For example, in 48 percent of episodes surveyed it was found that live TV ratings influenced Twitter activity. Conversely, the number of TV related tweets, led to statistically significant movement in live TV ratings in 29 percent of episodes.
Show more
Release date
August 2013
Region
United States
Survey time period
2013
Special properties
Broadcast primetime program episodes
Supplementary notes
* To obtain the data Nielsen conducted a minute-to-minute analysis of live TV rating trends and tweets for 221 broadcast primetime program episodes.

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