Types of data collected and used for marketing worldwide in 2013

The graph shows types of data collected and used for marketing worldwide as of May 2013. It was found that 49 percent of marketers collected e-commerce data. However, only 45 percent of marketers used it.

Types of data collected and used for marketing worldwide as of May 2013

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2013

Region

Worldwide

Survey time period

March to May of 2013

Number of respondents

n > 2,200 marketers from companies with annual revenue higher than 100 million U.S. dollars

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Data usage in marketing and advertising "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.