Types of data B2B buyers believed were appropriate for marketers to collect 2022

Published by
Valentina Dencheva,
May 30, 2023
During a 2022 survey carried out among business-to-business (B2B) buyers from across the globe, 82 percent of respondents believed that it was appropriate for marketers to collect brand purchase history of their clients. ore than a half believed said it was okay to collect information on clients' important life events.

Types of data business-to-business (B2B) buyers believed were appropriate for marketers to collect worldwide as of April 2022

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Release date

April 2022

Region

Worldwide

Survey time period

as of April 2022

Number of respondents

508 respondents

Supplementary notes

The source does not provide information about the type of survey used or about the date of survey. The date provide is the release date.

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Statistics on " Marketing personalization worldwide "

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Overview

6

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

Further related statistics

16

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Topics

Online privacy in the UKOnline privacy in the United StatesData usage in marketing and advertising
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