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Global digital ad spend growth 2016-2021, by format
Global digital ad spend growth 2016-2021, by format
Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
by A. Guttmann,
last edited
Oct 23, 2018
This statistic provides a forecast of the compound annual growth rate of selected digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.6 percent annually in the presented period.
Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
Loading statistic...
| CAGR | |
|---|---|
| Mobile | 21.6% |
| Search and social | 12.9% |
| Digital (total) | 11% |
| CAGR | |
|---|---|
| Mobile | 21.6% |
| Search and social | 12.9% |
| Digital (total) | 11% |
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by A. Guttmann,
last edited
Oct 23, 2018
This statistic provides a forecast of the compound annual growth rate of selected digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.6 percent annually in the presented period.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- June 2017
- Region
- Worldwide
- Survey time period
- June 2017
- Special properties
- forecast
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- June 2017
More information
- Region
- Worldwide
- Survey time period
- June 2017
- Special properties
- forecast
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Global Advertising Market
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)Global advertising spending 2010-2019
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- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Distribution of global advertising spending in 2021, by mediaDistribution of global advertising spending 2021, by media
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- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2021
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
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- Print media
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- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)Global print advertising expenditure from 2000 to 2017
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2000 to 2021Global newspaper ad spend growth 2000-2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
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- Broadcast media
The most important statistics
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- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Global radio advertising expenditure 2015-2017
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- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
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- Digital
The most important statistics
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The most important statistics
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- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by regionMonetized mobile video ad impression share worldwide 2016-2017, by region
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- Other media & ad types
The most important statistics
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- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
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- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
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Statistics
- Digital advertising spending distribution in the United Kingdom 2010-2015, by medium
- Internet advertising revenue in Sweden quarterly from 2015-2017
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Italy: monthly net web advertising revenue 2016
- Canada: internet classified/directories advertising revenue 2005-2016
- Canada: internet video advertising revenue 2007-2016
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- Canada: search advertising revenue 2005-2016
- Online ad formats ranked by highest investments in Germany 2015-2018
- Canada: e-mail advertising revenue 2005-2016
- Italy: online advertising market revenue in Italy 2014-2016, by channel
- Canada: internet display advertising revenue 2005-2016
- Canada: internet advertising revenue 2005-2016
- Italy: monthly magazine advertising revenue in January 2016-2017
- Benefits of using influencers for video marketing in Spain as of 2014
- Share of SMBs advertising online Northern Territory, Australia 2016
- Growth rate of net advertising revenues of Sina Weibo in China 2016-2020
- Global mining deals by resource and value 2011
Studies
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the Netherlands
- Online advertising metrics
- Advertising in Italy
- Advertising in Belgium
- Digital advertising in Canada
- Programmatic advertising
- BRICS advertising
- Advertising in Africa
- Digital advertising in the United Kingdom (UK)
- Advertising in North America
- Advertising in the United Kingdom (UK)
- Advertising in Europe
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Statistics on "Advertising worldwide"
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
- Growth of advertising spending worldwide from 2000 to 2021
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100
- Increase in marketing spending according to CMOs worldwide as of July 2018, by industry
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2000 to 2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2018, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising market size worldwide from 2017 to 2027 (in million U.S. dollars)
- Digital advertising spending worldwide from 2018 to 2023 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2020, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Number of websites selling native advertising from 4th quarter 2014 to 3rd quarter 2017
- Adblocking penetration rate in selected countries worldwide as of February 2018
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Distribution of digital advertising spending in the United Kingdom (UK) from 2010 to 2015, by medium
- Internet advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Net revenue from web advertising in Italy in from January 2016 to December 2016 (in 1,000 euros)
- Internet classified/directories advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Internet video advertising revenue in Canada from 2007 to 2016 (in million Canadian dollars)
- Year-on-year growth rate in online television advertising revenue in Italy from 2014 to 2017
- Internet search advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Ranking of the online advertising formats with the highest gross investments in Germany from 2015 to 2018* (in million euros)
- E-mail advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Online advertising market revenue in Italy from 2014 to 2016*, by channel (in million euros)
- Internet display advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Internet advertising revenue in Canada from 2005 to 2016 (in billion Canadian dollars)
- Net advertising revenue of monthly magazines in Italy in January 2016 and in January 2017 (in 1,000 euros)
- Main benefits of employing influencers in video marketing in Spain as of 2014
- Share of small and medium businesses advertising online in the Northern Territory as of June 2016
- Annual growth rate of net advertising revenues of Sina Weibo in China from 2016 to 2020
- Distribution of global mining deals in 2011, by resource (measured by value)
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