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Global digital ad spend growth 2016-2021, by type

Compound annual growth rates of select digital ad types worldwide between 2016 and 2021

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About This Statistic

This statistic provides a forecast of the compound annual growth rate of select digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.8 percent annually in the projected period.

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Online advertising growth rate in Europe 2010-2015

Online advertising growth rate in Europe 2010-2015

Online advertising growth rate in China until 2016

Online advertising growth rate in China until 2016

Gross advertising volume of popular online advertising formats in Germany 2014-2016

Gross advertising volume of popular online advertising formats in Germany 2014-2016

Online ad formats ranked by highest investments in Germany 2013-2014

Online ad formats ranked by highest investments in Germany 2013-2014

Online advertising spending in Mexico 2012-2013, by format

Online advertising spending in Mexico 2012-2013, by format

Growth of online advertising spending in Europe H1 2015, by format

Growth of online advertising spending in Europe H1 2015, by format

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Statistics on "Television in the U.S."

Industry financials

The most important statistics

Compound annual growth rate of the media and entertainment spending in the United States between 2016 and 2021, by sectorGrowth of the media and entertainment spending in the U.S. 2016-2021, by sector
Estimated revenue of TV broadcasters in the United States from 2005 to 2015 (in million U.S. dollars)Revenue of U.S. TV broadcasters 2005-2015
Revenue of TV broadcasters in the United States from 2010 to 2015, by source (in billion U.S. dollars)Revenue of U.S. TV broadcasters 2010-2015, by source
Estimated expenses of U.S. TV broadcasters from 2007 to 2015 (in billion U.S. dollars)Expenses of U.S. television broadcasters 2007-2015
Television station revenues in the United States from 2008 to 2018, by source (in billion U.S. dollars)TV station revenues in the U.S. 2008-2018, by source
Television subscription revenue in the United States from 2011 to 2020 (in billion U.S. dollars)TV subscription revenue in the U.S. 2011-2020
Revenue of television stations in the United States in 2016, by owner typeRevenue of the TV stations in the U.S. 2016, by owner
Value of mergers and acquisitions in the broadcast TV sector in the United States from 1st quarter 2010 to 1st quarter 2016 (in million U.S. dollars)Value of M&A deals in broadcast TV sector in the U.S. 2010-2016

Market data

The most important statistics

Number of commercial TV stations in the United States from 1950 to 2016Number of commercial TV stations in the U.S. 1950-2016
Average number of receivable and tuned channels per TV household in the United States from 2008 to 2013Number of receivable and tuned channels per U.S. TV household 2008-2013
Number of TV households in the United States from season 2000-2001 to season 2016-2017 (in millions)Number of TV households in the U.S. 2000-2017
Number of TV households in North America from 2010 to 2021, by platform (in millions)Number of TV households in North America 2010-2021, by platform
Number of TV households in the largest local TV markets in the United States in the broadcast season 2016-2017TV households in the largest local TV markets in the U.S. 2016
Daily reach of various media in the United States in spring 2016Media reach in the U.S. 2016
Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
Internet-connected TV penetration rate in the United States from 2014 to 2017Connected TV penetration rate in the U.S. 2017

Employment data

The most important statistics

Total employment in U.S. broadcasting industries from 2001 to 2017 (in 1,000s)Employment in U.S. broadcasting industries 2001-2017
Unemployment rate in the U.S. broadcasting* industry from 2001 to 2016Unemployment rate in the U.S. broadcasting industry 2001-2016
Average hourly earnings of all employees in U.S. broadcasting industries from 2007 to 2016 (in U.S. dollars)Average hourly earnings in U.S. broadcasting industries 2007-2016

Market leaders

The most important statistics

Leading cable networks in the United States in 2016, by number of viewers (in millions)Leading cable networks in the U.S. 2016
Leading cable networks in the United States in 2nd quarter 2017, by number of primetime viewers (in millions)U.S. cable networks: number of primetime viewers 2017
Leading ad supported broadcast and cable networks in the United States in 2016, by average number of viewersMost watched TV networks in the U.S. 2016
Leading ad supported broadcast and cable networks in the United States in 2015, by average number of Millennial viewersMillennials: most watched TV networks in the U.S. 2015
Leading TV networks chosen for spontaneous TV watching in primetime TV in the U.S. as of May 2015Leading primetime TV networks for spontaneous watching in the U.S. 2015
Leading video programming outlets among teenagers in the United States as of June 2015Leading TV networks among teenagers in the U.S. 2015
Leading cable news networks in the United States in 2nd quarter 2017, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers Q2 2017

Consumer behavior

The most important statistics

Of the following options, which three best reflect how you determine what TV shows/channels that you are going to watch? Ways of determining what to watch on TV in the U.S. 2015
Did you plan to watch your chosen primetime television program before it started?Planned TV viewing habits during primetime hour in the U.S. 2004-2015
Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015Purposeful primetime TV viewing in the U.S. 2015
Leading sources used to discover new TV shows by consumers in the United States in 2014Leading sources of new TV shows discovery in the U.S. 2014
Leading reasons for time-shifting TV shows according to consumers in the United States as of February 2015Leading reasons for TV shows time-shifting in the U.S. 2015
Number of TV shows binge viewed in one sitting by consumers in the United States as of June 2015Number of TV shows binge watched in one sitting in U.S. 2015
Binge-watching TV habits among internet users in the United States in 4th quarter 2016, by ageBinge-watching among internet users in the U.S. 2016
Methods of binge viewing TV shows according to consumers in the United States as of June 2015TV show binge watching methods in U.S. 2015

Time spent

The most important statistics

Daily time spent watching TV per capita in the United States from 2010 to 2018 (in minutes)U.S. media usage - time spent watching television 2010-2018
Number of days per week with TV usage per user in the United States in 1st quarter 2015, by ageNo. of days per week with TV usage in the U.S. Q1 2015, by age
Weekly time spent with traditional TV among Millennials in the United States from 1st quarter 2015 to 4th quarter 2016 (in minutes)Time spent with traditional TV among young adults in the U.S. 2016
Weekly time 12- to 17-year-olds spend watching TV in the United States in 4th quarter 2016, by source (in hours)Time U.S. teens spent with TV 2016
Weekly time spent watching TV among Baby Boomers in the United States from 3rd quarter 2014 to 3rd quarter 2016, by platform (in hours)Baby Boomers: weekly time spent watching TV 2014-2016

Content

The most important statistics

Leading genres of primetime TV programming viewed regularly in the United States as of May 2015Leading primetime TV programming genres viewed in the U.S. 2015
Number of original scripted TV series in the United States from 2009 to 2016Number of scripted TV series in the U.S. 2009-2016
Leading TV programs of all time in the United States as of February 2015, by number of viewers (in millions)Most watched TV programs of all time in the U.S. 2015
Leading cable telecasts of all time in the United States as of December 2015, by number of viewers (in millions)Most watched cable TV telecasts of all time in the U.S. 2015
Leading cable TV series in the United States in Fall 2016, by number of viewers (in millions)Most watched cable TV series in the U.S. 2016
Number of viewers of select shows in the United States in the 2014/15 TV season (in millions)Viewer count of select TV shows in the U.S. in 2014/15 season
Leading TV series in the United States as of March 2017, by production costs per episode (in million U.S. dollars)Most expensive TV shows produced as of 2017
Types of video content members of affluent U.S. households watched on TV the past 7 days in 2016Types of video content watched on TV by affluent households in 2016

Advertising

The most important statistics

Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
Share of online TV in TV advertising revenue in the United States from 2012 to 2017Share of online TV in TV advertising revenue in the U.S. 2012-2017
Long-form direct response TV (DRTV) advertising spending in the United States from 1st quarter 2011 to 4th quarter 2016 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2016
Short-form direct response TV (DRTV) advertising spending in the United States from 2nd quarter 2010 to 4th quarter 2016 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2016
Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015Reaction to commercials in primetime TV in the U.S. 2015
Actions taken when commercials were shown on linear TV during primetime in the United States from 2004 to 2015Reaction to commercials in primetime TV in the U.S. 2004-2015

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