During a global, 2021 survey carried out among marketers, it was found that the net share of marketers planning to increase their online video advertising budgets in 2022 stood at 76 percent. Second fastest-growing type of ad content would be content produced or published by influencers, with a net 71 percent of marketers increasing their budget on this medium.
Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022
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Campaign Asia. (November 17, 2021). Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. "Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022." Chart. November 17, 2021. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. (2021). Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. "Net Share of Marketers Increasing Their Advertising Budget on Selected Digital Advertising Formats Worldwide in 2021 and 2022." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia, Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/ (last visited May 21, 2022)