• Global digital ad spend growth by type 2021 | Statistic

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Global digital ad spend growth 2016-2021, by type

Compound annual growth rates of select digital ad types worldwide between 2016 and 2021

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About This Statistic

This statistic provides a forecast of the compound annual growth rate of select digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.8 percent annually in the projected period.

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Online advertising growth rate in Europe 2010-2016

Online advertising growth rate in Europe 2010-2016

Online advertising growth rate in China until 2016

Online advertising growth rate in China until 2016

Gross advertising volume of popular online advertising formats in Germany 2014-2016

Gross advertising volume of popular online advertising formats in Germany 2014-2016

Online ad formats ranked by highest investments in Germany 2013-2014

Online ad formats ranked by highest investments in Germany 2013-2014

Growth of online advertising in Europe H1 2016, by format

Growth of online advertising in Europe H1 2016, by format

Growth of online advertising spending in Western Europe H1 2016, by format

Growth of online advertising spending in Western Europe H1 2016, by format

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Statistics on "Advertising in Italy"

Overview

The most important statistics

Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
Digital advertising spending per internet user in Italy from 2010 to 2016 (in U.S. dollars)Digital ad spending per internet user in Italy 2010-2016
Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
Forecasts of Italy´s share of Western Europe spending on internet advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending internet advertising 2016-2020
Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
Number of individuals working for advertising agencies in Italy from 2012 to 2014 (in million employees)Italy: advertising agencies employees 2012-2014
Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
Distribution of advertising expenditure in Italy in 2016, by mediaItaly: share of advertising industry expenditure 2016

Advertising companies

The most important statistics

Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformItaly: daily online reach of Banzai Advertising 2016, by access platform
Average unique daily internet audience of advertising company REA Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising company REA Group 2016, by access platform
Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from February to May 2016, by access platformItaly: daily online reach of agency Good Move 2016, by access platform
Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to May 2016, by access platformItaly: daily online reach of advertsing company Manzoni Advertising 2016, by platform
Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to May 2016, by platformItaly: daily online reach of advertising company Athesis Editrice 2016, by platform
Average unique daily internet audience of advertising agency Mediamond in Italy from January to May 2016, by access platformItaly: daily online reach of advertising agency Mediamond 2016, by access platform
Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to May 2016, by access platformItaly: daily online reach of advertising agency Piemmeonline 2016, by access platform

Traditional media

The most important statistics

Expenditure of the out-of-home advertising industry in Italy from 2011 to 2015 (in million euros)Italy: out-of-home media industry spending 2011-2015
Advertising expenditure of entertainment and media industry in Italy from 2011 to 2015 (in million euros)Italy: entertainment and media industry advertising 2011-2015
Advertising spending of the business to-business industry in Italy from 2011 to 2015 (in million euros)Italy: B2B industry advertising 2011-2015
Advertising spending of the cinema industry in Italy from 2011-2015 (in million euros)Italy: cinema industry advertising 2011-2015
Advertising spending of the magazine industry in Italy from 2011 to 2015 (in million euros)Italy: magazine industry advertising spending 2011-2015
Advertising spending of the music industry in Italy from 2011 to 2015 (in million euros)Italy: music industry advertising 2011-2015
Advertising spending of the newspaper industry in Italy from 2011 to 2015 (in million euros)Italy: newspaper industry advertising 2011-2015
Advertising spending of the radio industry in Italy from 2011-2015 (in million euros)Italy: radio industry advertising 2011-2015

Digital media

The most important statistics

Share of the internet media market value in Italy in 2015, by sector Italy: internet media market share by sector 2015
Market share of the internet advertising sector in Italy from 2014 to 2016, by access platformItaly: internet advertising market share 2014-2016, by access
Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
Social media advertising revenue in selected countries in Europe in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2016
Advertising spending of the internet industry in Italy from 2011 to 2015 (in million euros)Italy: internet industry advertising 2011-2015
Advertising spending of the video games industry in Italy from 2011-2015 (in million euros)Italy: video games industry advertising 2011-2015
Market value of the internet advertising industry in Italy from 2008 to 2016 (in billion euros)Italy: internet advertising market value 2008-2016

Ad blocking devices

The most important statistics

On which device did you install an Ad Blocker?Italy: installation of Ad Blocking devices in 2015
Share of awareness of Ad Blocking devices in Italy as of 2015, by age and genderItaly: awarnesess of Ad Blocking devices 2015, by age and gender
Share of installation of Ad Blocking devices in Italy as of 2015, by age and genderItaly: installation of Ad Blocking devices 2015, by age and gender
Reasons for installing an ad blocker on a device in Italy in 2015Italy: reasons for using an ad blocker in 2015
Internet websites can publish their contents thanks to revenue derived from advertising. Did you ever think about it?Italy: opinion on advertising pact in Internet 2015

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