Change in digital ad budgets worldwide 2021-2022, by format

Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022

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Release date

November 2021



Survey time period

September 2021

Special properties

among over 900 senior marketers, agencies, and media companies

Supplementary notes

Original questions: "How has your allocation of budget and/or resources for the following channels for 2021 changed (compared to 2020)?" and "How do you expect allocation of your budget and/or resource to change, in 2022?"
The source provides the following information: "Figures shown are the different between the share of marketers saying investment will increase versus saying it will decrease."
Methodology was retrieved from here.

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