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Global digital ad spend growth 2016-2021, by format
Global digital ad spend growth 2016-2021, by format
Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
This statistic provides a forecast of the compound annual growth rate of selected digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.6 percent annually in the presented period.
Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
Loading statistic...
| CAGR | |
|---|---|
| Mobile | 21.6% |
| Search and social | 12.9% |
| Digital (total) | 11% |
| CAGR | |
|---|---|
| Mobile | 21.6% |
| Search and social | 12.9% |
| Digital (total) | 11% |
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This statistic provides a forecast of the compound annual growth rate of selected digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.6 percent annually in the presented period.
Show more- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- Worldwide
- Survey time period
- June 2017
- Special properties
- forecast
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- Worldwide
- Survey time period
- June 2017
- Special properties
- forecast
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Online search usage
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Statistics on "Online search usage"
- Benchmark
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Worldwide desktop market share of leading search engines from January 2010 to January 2019Global market share of search engines 2010-2019
- Market share of search engines in the United States from December 2008 to 2018Market share of search engines in the U.S. 2008-2018
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)U.S. search engines ranked by number of core searches 2008-2018
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Successful search click percentages as of August 2017, by search engineSuccessful search click share worldwide 2017, by search engine
- Average number of search terms for online search queries in the United States as of August 2017Online search query size in the United States 2017, by number of keywords
- Leading search companies
The most important statistics
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Successful search click percentages as of August 2017, by search engineSuccessful search click share worldwide 2017, by search engine
- Market share of selected leading mobile search providers in the United States from October 2012 to January 2019U.S. market share of mobile search engines 2012-2019
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engineU.S. total & mobile organic search visits 2018, by engine
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018Mobile share of U.S. organic search engine visits 2014-2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platformMobile share of organic search engine traffic 2018, by platform
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by deviceGoogle vs. Bing: U.S. mobile click share 2018
The most important statistics
- U.S. customer satisfaction with Google from 2002 to 2018 (index score)ACSI - U.S. customer satisfaction with Google 2002-2018
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)Google sites: advertising revenue 2001-2018
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2018
- Share of desktop search traffic originating from Google in selected countries as of February 2019Google: search engine market share in selected countries 2019
- Frequency of Google use in the United States as of October 2017Google usage frequency in the United States 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2019
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- Search behavior
The most important statistics
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- How many times have you used the internet to find a local business in the last 12 months?Frequency of online local business search in the U.S. 2018
- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017U.S. retail purchase channel preference in select shopping scenarios 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018Planned U.S. online shopping locations and channels 2018
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Most common app categories accessed before shopping device sessions in the United States as of December 2017Leading app categories accessed before shopping online in the U.S. 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017Leading app categories accessed after shopping online in the U.S. 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017Leading apps accessed before shopping online in the U.S. 2017
- Advertising and marketing
The most important statistics
- Most effective search engine optimization (SEO) tactics worldwide as of November 2017Most effective SEO tactics worldwide 2017
- Growth of media owners advertising revenues in the United States from 2017 to 2018, by categoryGrowth of media ad revenues in the U.S. 2018-2019, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by mediumGrowth of advertising CPM in the U.S. 2011-2017, by medium
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021Global digital ad spend growth 2016-2021, by format
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: search ad revenue worldwide 2015-2021, by device
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search advertising spending in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
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Statistics
- Digital advertising spending distribution in the United Kingdom 2010-2015, by medium
- Italy: revenue of Internet advertising market in 2016 by type
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Internet advertising revenue in Sweden quarterly from 2015-2017
- Italy: monthly net web advertising revenue 2016
- Online ad formats ranked by highest investments in Germany 2014-2018
- Canada: video gaming advertising revenue 2009-2015
- Internet advertising revenue in Norway 2006-2016
- Canada: internet classified/directories advertising revenue 2005-2016
- Canada: internet video advertising revenue 2007-2016
- Italy: online advertising market revenue in Italy 2014-2016, by channel
- Canada: internet advertising revenue 2005-2016
- Canada: e-mail advertising revenue 2005-2016
- Canada: internet display advertising revenue 2005-2016
- Italy: monthly magazine advertising revenue in January 2016-2017
- Opinions on ads shown next to offensive content in Finland 2018
- Italy: monthly net tablet advertising revenue Jan 2016-Dec 2016
- Rural accommodation: annual average online advertising spending in Spain 2015
- Global mine production of asbestos 2007-2018
Studies
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Online advertising metrics
- Advertising in the Netherlands
- Advertising in Italy
- Advertising in Belgium
- Digital advertising in Canada
- Programmatic advertising
- BRICS advertising
- Advertising in Africa
- Digital advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in North America
- Full Year 2017 Podcast Ad Revenue Study
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Statistics on "Online search usage"
- Media usage in an internet minute as of June 2018
- Worldwide desktop market share of leading search engines from January 2010 to January 2019
- Market share of search engines in the United States from December 2008 to 2018
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)
- Global search engine market share as of August 2017, by search query size
- Successful search click percentages as of August 2017, by search engine
- Average number of search terms for online search queries in the United States as of August 2017
- Number of search engine users in the United States from 2014 to 2020 (in millions)
- U.S. customer satisfaction with online search engines and information websites from 2000 to 2018 (index score)
- U.S. customer satisfaction with internet portals and search engines in 2018 (index score)
- Market share of selected leading mobile search providers in the United States from October 2012 to January 2019
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engine
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platform
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by device
- U.S. customer satisfaction with Google from 2002 to 2018 (index score)
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)
- Share of desktop search traffic originating from Google in selected countries as of February 2019
- Frequency of Google use in the United States as of October 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Leading mobile-first online activities as of 2nd quarter 2017
- How many times have you used the internet to find a local business in the last 12 months?
- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- Most common app categories accessed before shopping device sessions in the United States as of December 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017
- Voice assistant usage in the United States as of February 2018, by situation/device type
- Most common tasks carried out using voice according to global voice tech users as of 2017
- Situations where consumers in the United States would use virtual assistants as of April 2017
- Impact of stand-alone digital voice assistants on smartphone usage worldwide as of 2017
- To what degree has using your smart home device replaced using your smartphone for the following activities while at home?
- Most effective search engine optimization (SEO) tactics worldwide as of November 2017
- Growth of media owners advertising revenues in the United States from 2017 to 2018, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)
- Paid search ad spend growth on Google in the United States in 3rd quarter 2018, by industry
- Distribution of digital advertising spending in the United Kingdom (UK) from 2010 to 2015, by medium
- Revenue of Internet advertising in Italy in 2016, by type (in million euros)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Internet advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Net revenue from web advertising in Italy in from January 2016 to December 2016 (in 1,000 euros)
- Ranking of the online advertising formats with the highest gross investments in Germany from 2014 to 2018* (in million euros)
- Internet video gaming advertising revenue in Canada from 2009 to 2015 (in million Canadian dollars)
- Internet advertising revenue in Norway from 2006 to 2016 (in million NOK)
- Internet classified/directories advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Internet video advertising revenue in Canada from 2007 to 2016 (in million Canadian dollars)
- Online advertising market revenue in Italy from 2014 to 2016*, by channel (in million euros)
- Internet advertising revenue in Canada from 2005 to 2016 (in billion Canadian dollars)
- E-mail advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Internet display advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Net advertising revenue of monthly magazines in Italy in January 2016 and in January 2017 (in 1,000 euros)
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- Monthly net revenue from tablet advertising in Italy in from January 2016 to December 2016 (in 1,000 euro)
- Distribution of rural accommodations in Spain in 2015, by annual average online advertising spending
- Mine production of asbestos worldwide from 2007 to 2018 (in 1,000 metric tons)
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