During a global, 2021 survey carried out among marketers, it was found that the net share of marketers planning to increase their online video advertising budgets in 2022 stood at 76 percent. Second fastest-growing type of ad content would be content produced or published by influencers, with a net 71 percent of marketers increasing their budget on this medium.
Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022
among over 900 senior marketers, agencies, and media companies
Supplementary notes
Original questions: "How has your allocation of budget and/or resources for the following channels for 2021 changed (compared to 2020)?" and "How do you expect allocation of your budget and/or resource to change, in 2022?" The source provides the following information: "Figures shown are the different between the share of marketers saying investment will increase versus saying it will decrease." Methodology was retrieved from here.
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Campaign Asia. (November 17, 2021). Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. "Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022." Chart. November 17, 2021. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. (2021). Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia. "Net Share of Marketers Increasing Their Advertising Budget on Selected Digital Advertising Formats Worldwide in 2021 and 2022." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/
Campaign Asia, Net share of marketers increasing their advertising budget on selected digital advertising formats worldwide in 2021 and 2022 Statista, https://www.statista.com/statistics/278251/forecast-of-global-advertising-expenditure-growth/ (last visited May 21, 2022)
