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Global digital ad spend growth 2016-2021, by format

Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021

Global digital ad spend growth 2016-2021, by format

This statistic provides a forecast of the compound annual growth rate of selected digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.6 percent annually in the presented period.

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This statistic provides a forecast of the compound annual growth rate of selected digital ad formats between 2016 and 2021. The source projected that mobile advertising would grow 21.6 percent annually in the presented period.

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Release date: June 2017

Region: Worldwide
Survey time period: June 2017
Special properties: forecast

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Statistics on "Advertising in the Netherlands"

Overview

The most important statistics

Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment ad spend in the Netherlands 2012-2021
Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by mediumNet media advertising expenditure change in the Netherlands 2015, by medium
Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Highest spending advertisers in the Netherlands 2016
Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Advertising spending in the Netherlands 2016, by industry sector
Distribution of advertising spending in the Netherlands from 2008 to 2015, by mediumAdvertising spending distribution in the Netherlands 2008-2015, by medium
Value added by the advertising, design and other specialized business services industry in the Netherlands from 2004 to 2014 (in million euros)Value added by advertising and other businesses services in the Netherlands 2004-2014

Digital

The most important statistics

Digital advertising share of advertising spending in the Netherlands from 2008 to 2015Digital share of advertising spending in the Netherlands 2008-2015
Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment digital ad spend in the Netherlands 2012-2021
Year-on-year percentage change of the net online advertising market in the Netherlands in 2015 and 2016*, by advertising typeNet online advertising growth in the Netherlands 2015-2016, by advertising type
Net online paid, display and classified advertising market in the Netherlands from 2015 to 2016 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2016
Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by formatDistribution online advertising revenue per device in the Netherlands 2017, by format
Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display formatDistribution of display advertising revenue in the Netherlands 2013-2016, by format
Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking positionAdvertisers budget for generic keywords in the Netherlands 2015, by ranking

Audiovisual

The most important statistics

Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2010-2017
Radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Radio ad revenue in the Netherlands 2012-2021
Gross television advertisement expenditure in the Netherlands from 2013 to 2015, by branch (in million euros)Gross television ad expenditure in the Netherlands 2013-2015, by branch
Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2021
Radio advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Radio advertising expenditure in the Netherlands 2008-2015
Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV advertisers in the Netherlands 2012-2017
Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV commercials in the Netherlands 2012-2017
Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2017Leading TV advertisers based on expenditure in the Netherlands 2017

Newspapers and Magazines

The most important statistics

Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2021 (in million euros)Newspaper revenue in the Netherlands 2012-2021
Annual consumer magazine market revenue in the Netherlands from 2012 to 2021 (in million euros)Magazine revenue in the Netherlands 2012-2021
Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2021
Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2021
Leading newspaper advertisers in the Netherlands in 2015, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2015, based on expenditure
Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure

Flyers

The most important statistics

Reach of printed and digital flyers in the Netherlands from 2014 to 2017 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2017
Net reach of brochures and flyers in the Netherlands in 2016 and 2017, by branch*Reach of brochures and flyers in the Netherlands in 2016-2017, by branch
On average, how much time do you spend per week on looking at flyers?Time spent looking at flyers in the Netherlands 2014, by time
Share of individuals reading flyers in the Netherlands in 2014, by age and by time of dayConsumption of advertisement flyers in the Netherlands 2014, by age and time
Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2016 and 2017, by genderReach of digital and printed fashion flyers in the Netherlands 2016-2017, by gender
Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2015, by ageReach of supermarket and liquor store flyers in the Netherlands 2015, by age

Out-of-home and Cinema

The most important statistics

Annual cinema advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Cinema ad revenue in the Netherlands 2012-2021
Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Outdoor advertising expenditure in the Netherlands 2008-2015
Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2021Cinema advertising revenue change in the Netherlands 2012-2021
Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019Out-of-home ad revenue change in the Netherlands 2012-2019

Customer perceptions

The most important statistics

How often do you use advertisement brochure websites or apps?*Visit frequency of ad brochure websites and apps in the Netherlands 2015
What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
Distribution of attitudes towards websites using their users' data for personalized advertisements in the Netherlands as of March 2015*Attitudes to websites using data for personalized ads Netherlands 2015
What are the reasons you installed an adblocker?*Leading reasons to install an adblocker in the Netherlands 2015
Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016

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