This statistic shows the impact of mobile advertising on smartphone owners' shopping behavior in the third quarter of 2011. During that period of time, four percent of U.S. smartphone owners purchased goods directly from their connected device after seeing a mobile ad.
Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011
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Nielsen. (March 1, 2012). Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen. "Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011." Chart. March 1, 2012. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen. (2012). Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen. "Reactions of Smartphone Owners in Selected Countries to Seeing a Mobile Ad on Their Device in 2011." Statista, Statista Inc., 1 Mar 2012, https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/
Nielsen, Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011 Statista, https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/ (last visited March 29, 2024)
Reactions of smartphone owners in selected countries to seeing a mobile ad on their device in 2011 [Graph], Nielsen, March 1, 2012. [Online]. Available: https://www.statista.com/statistics/278368/impact-of-mobile-ads-on-smartphone-owners/