During a survey carried out among U.S. advertisers in December 2020, 51 percent of respondents stated they were planning to increase their spending on mobile ads shows in content targeting children under 12; 46 percent said they would boost their mobile ad spend on navigation content.
Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by content type
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Statistics on Mobile advertising and marketing in the U.S.
Overview
5
- Premium Statistic Mobile advertising spending worldwide 2007-2024
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Growth of digital advertising revenue in the U.S. 2020-2022, by format
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2017-2026, by device
- Premium Statistic Digital video ad views in the U.S. 2020-2021, by device
Mobile formats
7
- Premium Statistic Mobile ad spend growth in the U.S. 2021, by type
- Premium Statistic Digital Market Outlook: banner advertising spending in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device
- Premium Statistic Video ad spend per advertiser in the U.S. 2019-2020, by device
- Premium Statistic Digital Market Outlook: search ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital audio ad spend in the U.S. 2019-2021, by device
Industry data
6
- Premium Statistic Mobile ad spend growth in the U.S. 2021, by content type
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
- Premium Statistic Mobile share in digital ad spend in the U.S. 2021, by industry
- Premium Statistic U.S. health care companies: share of marketing budget 2022, by channel
- Premium Statistic Healthcare & pharma sector display ad spend U.S. 2020, by device
- Premium Statistic CPG & consumer products digital display ad spend U.S. H1 2020, by device
Marketer perspective
5
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2023
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Basic Statistic App monetization methods by U.S. publishers 2023
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
- Premium Statistic Data unified with CDPs in the U.S. 2020
Mobile user behavior
8
- Premium Statistic Locations of coming across advertisements in the U.S. 2020
- Premium Statistic Share of adults who preferred mobile apps with ads to paid downloads in the U.S. 2021
- Premium Statistic Major mobile app ads noticed by adults in the U.S. 2021
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Leading reactions of adults to relevant ads in mobile apps in the U.S. 2021
- Premium Statistic Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Premium Statistic QR code use related to marketing or promotional offers in the U.S. 2021, by age
Ad blocking
3
Further related statistics
11
- Attitudes towards mobile ads in the U.S. 2017, by age
- Importance of dual revenue in mobile publishing in the U.S. in 2009 and 2012
- Mobile ad spend in Indonesia 2011-2017
- Mobile ad spend Russia 2014-2019
- Mobile ad spend share in Russia in 2018, by website type
- Mobile ad revenue in China 2021-2025
- Measuring methods of U.S. mobile and video ad performance 2011
- Mobile share of digital ad spend in Canada 2016-2021
- Share of mobile ads in online advertising in China in 2011
- North America: in-app ad revenue 2012-2020
- Mobile ad spend in Colombia 2020, by format
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- Mobile ad spend in Indonesia 2011-2017
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Advertiser Perceptions. (May 7, 2021). Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by content type [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/278525/us-mobile-ad-spending-distribution/
Advertiser Perceptions. "Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by content type." Chart. May 7, 2021. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/278525/us-mobile-ad-spending-distribution/
Advertiser Perceptions. (2021). Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by content type. Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/278525/us-mobile-ad-spending-distribution/
Advertiser Perceptions. "Change in Mobile Advertising Spending According to Advertisers in The United States in 1st Half 2021, by Content Type." Statista, Statista Inc., 7 May 2021, https://www.statista.com/statistics/278525/us-mobile-ad-spending-distribution/
Advertiser Perceptions, Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by content type Statista, https://www.statista.com/statistics/278525/us-mobile-ad-spending-distribution/ (last visited March 24, 2023)
Change in mobile advertising spending according to advertisers in the United States in 1st half 2021, by content type [Graph], Advertiser Perceptions, May 7, 2021. [Online]. Available: https://www.statista.com/statistics/278525/us-mobile-ad-spending-distribution/