Media platforms in the U.S. – additional information
Media can now be consumed 24 hours a day in a variety of digital and traditional formats. The reasons for reading the news versus watching online news videos were revealed during a survey in the United States in 2013. The survey found that 50 percent of respondents watched online news videos to be entertained. Additionally, 53 percent of respondents answered that they read the news for a fuller or more complete view a news story and 43 percent stated that they read the news rather than watch a news video in order to receive more accurate and trustworthy reporting.
As a result of consumer preference and advances in technology, many media companies have expanded their operations to include multiple platforms. The leading multiplatform print media websites in the U.S. were measured and ranked in August 2014, according to their market share of visits. During the month of August, the Daily Mail website was the second most popular website of a print publication in the U.S., with a market share of 3.4 percent. The most popular website of a print publication during that month was the New York Times.
In a survey which took place in March and April 2014, respondents were asked about which media they considered to play an essential part in the lives. During the survey, local TV news was considered the most important form of media with 73 percent of respondents stating that it was an essential part of the lives. In contrast, only 53 percent of respondents stated that online video sites where important.