Total brand value major sports leagues (NFL, MLB, NBA & NHL) 2013

The statistic compares the total brand value of North American sports leagues in 2013. All teams of the National Football League had a combined brand value of 9.1 billion U.S. dollars.

A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

Combined total brand value of teams in major North American sports leagues in 2013

Brand value (in million U.S. dollars)
National Football League9,131.8
Major League Baseball4,408.8
National Basketball Association2,734.6
National Hockey League1,560.4
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Source

Release date

February 2013

Region

Canada, United States

Survey time period

February 2013

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Statistics on "National Football League"

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