Watch purchase channels used by Chinese overseas consumers as of mid 2012

The graph shows watch purchase channels used by Chinese overseas consumers as of mid-2012. It was found that about 14 percent of respondents purchased watches at the airport.

Which channels did you use when purchasing your watch overseas?

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Sources

Release date

January 2013

Region

China

Survey time period

mid 2012

Number of respondents

n =1,200

Special properties

among Chinese middle class consumers ages 20 to 44

Supplementary notes

Multiple answers were possible.
According to the source, the survey focused on spending patterns for luxury brands among Chinese middle class consumers.

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