U.S. purchase preferences: physical vs. digital video games 2011-2013

The graph shows data on purchase preferences of US consumer regarding video games. In 2011, 25 percent of respondents stated they would buy a digital gameif it was available at the same and at the same price as the physical game. In 2013, the share rose to 38.

If a game you want to purchase is available on physical and digital at the same time/same price, which would you buy?

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2013


United States

Survey time period

2011 to 2013 (2013: February 15, 2013 to March 4, 2013)

Age group

2 years and older

Method of interview

Online survey

Supplementary notes

The information on the 2013 methodology is available here.
The source does not provide information on the 2012 methodology.
The figures for 2011 were taken from an earlier NPD Group publication.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetics consumer behavior in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.