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U.S. purchase preferences: physical vs. digital video games 2011-2013

The graph shows data on purchase preferences of US consumer regarding video games. In 2011, 25 percent of respondents stated they would buy a digital gameif it was available at the same and at the same price as the physical game. In 2013, the share rose to 38.

If a game you want to purchase is available on physical and digital at the same time/same price, which would you buy?

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Release date

April 2013


United States

Survey time period

2011 to 2013 (2013: February 15, 2013 to March 4, 2013)

Number of respondents

2013: n = 8,867

Age group

2 years and older

Method of interview

Online survey

Supplementary notes

The information on the 2013 methodology is available here.
The source does not provide information on the 2012 methodology.
The figures for 2011 were taken from an earlier NPD Group publication.

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