The statistic displays Google's search engine market share in the United Kingdom (UK) from March 2014 to November 2018, monthly. Data is collected based on more than 15 billion hits online per month. As of November 2018, Google reached a market share of 89.1 percent on the search engine market in the United Kingdom. It dropped from 88.01 percent in January 2017, to which it increased from 85.91 percent in January 2016. In the time period from May 2015 to April 2017, the market share decreased from 88.5 to 85.64 percent. Google was the most popular search engine site in the UK followed by Bing. Bing held a market share of 10.07 percent, followed by Yahoo! with 3.16 percent. Compared to Google's predominance on the market only showing slight decline, the market share of Bing has steadily been increasing from 5.93 percent in March 2014. Further information on the use of search engines in the United Kingdom can be found in the Dossier: Search engines in the United Kingdom and more information on Google in the UK can be found in the Dossier: Google in the United Kingdom.
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Google's market share monthly in the United Kingdom (UK) 2015-2018
Market share of search engines held by Google in the United Kingdom (UK) from May 2015 to November 2018
The statistic displays Google's search engine market share in the United Kingdom (UK) from March 2014 to November 2018, monthly. Data is collected based on more than 15 billion hits online per month. As of November 2018, Google reached a market share of 89.1 percent on the search engine market in the United Kingdom. It dropped from 88.01 percent in January 2017, to which it increased from 85.91 percent in January 2016. In the time period from May 2015 to April 2017, the market share decreased from 88.5 to 85.64 percent. Google was the most popular search engine site in the UK followed by Bing. Bing held a market share of 10.07 percent, followed by Yahoo! with 3.16 percent. Compared to Google's predominance on the market only showing slight decline, the market share of Bing has steadily been increasing from 5.93 percent in March 2014. Further information on the use of search engines in the United Kingdom can be found in the Dossier: Search engines in the United Kingdom and more information on Google in the UK can be found in the Dossier: Google in the United Kingdom.
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| Market share | |
|---|---|
| Nov 18 | 89.1% |
| Oct 18 | 88.99% |
| Sep 18 | 87.96% |
| Aug 18 | 83.82% |
| Jul 18 | 83.07% |
| Jun 18 | 83.61% |
| May 18 | 83.96% |
| Apr 18 | 84.98% |
| Mar 18 | 84.97% |
| Feb 18 | 85.34% |
| Jan 18 | 84.91% |
| Dec 17 | 84.56% |
| Nov 17 | 85.69% |
| Oct 17 | 84.62% |
| Sept 17 | 83.77% |
| Aug 17 | 83.88% |
| Jul 17 | 83.49% |
| Jun 17 | 83.54% |
| May 17 | 84.97% |
| Apr 17 | 85.64% |
| Mar 17 | 85.57% |
| Feb 17 | 86.97% |
| Jan 17 | 88.01% |
| Dec 16 | 87.18% |
| Nov 16 | 87.33% |
| Oct 16 | 86.94% |
| Sep 16 | 87.3% |
| Aug 16 | 86.68% |
| Jul 16 | 86.48% |
| Jun 16 | 86.75% |
| May 16 | 87% |
| Apr 16 | 86.85% |
| Mar 16 | 86.65% |
| Feb 16 | 86.12% |
| Jan 16 | 85.91% |
| Dec 15 | 86.95% |
| Nov 15 | 88.63% |
| Oct 15 | 88.69% |
| Sept 15 | 89.03% |
| Aug 15 | 88.9% |
| Jul 15 | 88.19% |
| Jun 15 | 89.33% |
| May 15 | 88.5% |
| Market share | |
|---|---|
| Nov 18 | 89.1% |
| Oct 18 | 88.99% |
| Sep 18 | 87.96% |
| Aug 18 | 83.82% |
| Jul 18 | 83.07% |
| Jun 18 | 83.61% |
| May 18 | 83.96% |
| Apr 18 | 84.98% |
| Mar 18 | 84.97% |
| Feb 18 | 85.34% |
| Jan 18 | 84.91% |
| Dec 17 | 84.56% |
| Nov 17 | 85.69% |
| Oct 17 | 84.62% |
| Sept 17 | 83.77% |
| Aug 17 | 83.88% |
| Jul 17 | 83.49% |
| Jun 17 | 83.54% |
| May 17 | 84.97% |
| Apr 17 | 85.64% |
| Mar 17 | 85.57% |
| Feb 17 | 86.97% |
| Jan 17 | 88.01% |
| Dec 16 | 87.18% |
| Nov 16 | 87.33% |
| Oct 16 | 86.94% |
| Sep 16 | 87.3% |
| Aug 16 | 86.68% |
| Jul 16 | 86.48% |
| Jun 16 | 86.75% |
| May 16 | 87% |
| Apr 16 | 86.85% |
| Mar 16 | 86.65% |
| Feb 16 | 86.12% |
| Jan 16 | 85.91% |
| Dec 15 | 86.95% |
| Nov 15 | 88.63% |
| Oct 15 | 88.69% |
| Sept 15 | 89.03% |
| Aug 15 | 88.9% |
| Jul 15 | 88.19% |
| Jun 15 | 89.33% |
| May 15 | 88.5% |
© Statista 2019
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The statistic displays Google's search engine market share in the United Kingdom (UK) from March 2014 to November 2018, monthly. Data is collected based on more than 15 billion hits online per month. As of November 2018, Google reached a market share of 89.1 percent on the search engine market in the United Kingdom. It dropped from 88.01 percent in January 2017, to which it increased from 85.91 percent in January 2016. In the time period from May 2015 to April 2017, the market share decreased from 88.5 to 85.64 percent. Google was the most popular search engine site in the UK followed by Bing. Bing held a market share of 10.07 percent, followed by Yahoo! with 3.16 percent. Compared to Google's predominance on the market only showing slight decline, the market share of Bing has steadily been increasing from 5.93 percent in March 2014. Further information on the use of search engines in the United Kingdom can be found in the Dossier: Search engines in the United Kingdom and more information on Google in the UK can be found in the Dossier: Google in the United Kingdom.
Show more- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- United Kingdom
- Survey time period
- May 2015 to November 2018
- Supplementary notes
- StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
More information
- Region
- United Kingdom
- Survey time period
- May 2015 to November 2018
- Supplementary notes
- StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Other interesting statistics
Search engines ranked by market share in the United Kingdom (UK) as of November 2018
Bing's search engine market share monthly in the United Kingdom (UK) 2014-2018
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+Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
Yahoo!'s search engine market share monthly in the United Kingdom (UK) 2015-2018
Ask Jeeves' search engine market share monthly in the United Kingdom (UK) 2015-2018
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Statistics on "Search engines in the United Kingdom (UK)"
- Overview
The most important statistics
- Which search engines have you used in the past 4 weeks?Popular search engines in the UK 2017
- Share of Alphabet's and Google's revenue generated in the United Kingdom (UK) from 2007 to 2016Alphabet's & Google's revenue: share generated in the United Kingdom (UK) 2007-2016
- Paid search advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Paid search advertising spending in the United Kingdom (UK) 2008-2017
- Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by formatDistribution of digital advertising spending in the UK 2011-2017, by format
- Growth of digital advertising spending in the United Kingdom from 2011 to 2017, by formatDigital advertising spending growth in the United Kingdom (UK) 2011-2017, by format
- Search engine usage
The most important statistics
- How important is each of the following sources of information to you?*Online information sources ranked by importance in the United Kingdom (UK) 2015
- How important are search engines as sources of information to you?*Importance of search engines as sources of information in the UK 2013-2015
- Accuracy or bias of search engine results according to users in the United Kingdom (UK) in 2012-2017*Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2017
- For which of these products do you mostly look for information online?Products mostly researched online in the UK 2017
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- Market share held by the leading search engines in the United Kingdom (UK) from January 2015 to November 2018Search engines: Market distribution monthly in the United Kingdom (UK) 2015-2018
- Market share held by the three leading mobile internet search engines in the United Kingdom (UK) from October 2014 to November 2018UK: market share held by mobile online search engines 2014-2018, by month
- Market share held by the leading search engines in the United Kingdom (UK) as of November 2018Search engines ranked by market share in the United Kingdom (UK) as of November 2018
- Market share of the leading mobile search engines in the United Kingdom (UK) as of November 2018Leading mobile search engines in the United Kingdom November 2018, by market share
- Market share of search engines held by Google in the United Kingdom (UK) from May 2015 to November 2018Google's market share monthly in the United Kingdom (UK) 2015-2018
- Market share of mobile search held by Google in the United Kingdom (UK) from January 2015 to January 2018Google's market share of mobile search in the United Kingdom (UK) 2015-2018
- Market share held by Bing monthly in the United Kingdom (UK) from July 2014 to May 2018Bing's search engine market share monthly in the United Kingdom (UK) 2014-2018
- Mobile search market share held by Bing monthly in the United Kingdom (UK) from March 2014 to January 2017*Bing's mobile search market share monthly in the United Kingdom (UK) 2014-2017
The most important statistics
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Google's digital advertising revenue in the United Kingdom (UK) from 2012 to 2016, by format (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2012-2016, by format
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- Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018Google use to consume or share digital content in the UK 2012-2018
- Average number of product listing ads (PLA) per Google Shopping unit in the United Kingdom (UK) in December 2017, by categoryAverage number of PLAs per Google Shopping unit in the UK 2017, by category
- Share of generational groups who favored Google to purchase goods in the United Kingdom (UK) in 2017Individuals who favored Google to purchase goods in the UK in 2017
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